7 success factors for managing charity websites Balancing the interests of diverse audiences of a charity site is a real challenge, magnified by the diverse communications needs of different teams within a charity. Given these diverse needs, it’s no surprise that many charity websites struggle to communicate effectively and encourage interaction with different audiences. I…
As UX professionals, we play a key role in raising the bar for customer experiences. A simple attention to detail is often what signals to the customer that we’re thinking about them. In the digital space, we focus on user interactions within applications devices and processes. With the ever-increasing computing power of desktops, browser sophistication…
Ensure your mobile app has these 7 features to improve user experience and boost ecommerce revenue Giant ecommerce companies are now focusing on improving end-user experience on mobile devices, providing a strong technology infrastructure via cutting-edge mobile applications. Mobile comprises of 34% of all ecommerce transactions worldwide, and this figure is expected to grow to…
Does your organisation have a clearly defined digital marketing strategy? Our survey of digital marketers last year found that many businesses still aren’t taking a strategic approach to digital marketing. In our Managing Digital marketing research in association with the TFM&A 2015, we asked last year ‘Do you or clients have a digital marketing strategy“,…
Introducing Lauterborn’s 4Cs – a variant on the 4Ps Planning models can be useful ways to structure your thinking when creating marketing plans. They can bring clarity to opaque problems and help you build and effective plan. Because of this we, are outlining 10 of the most effective digital marketing models to help you plan,…
You can’t underestimate the importance of consistent, high-quality web design across devices of all shapes and sizes. Responsive web design is the way forward — but it’s often linked to performance issues. This is critical when 64% of smartphone users unforgivingly expect websites to load in under four seconds, yet average page weights continue to…
Non-profits need to use big data and mobile to present clear messages in 2016 2015 has seen charities gaining increased confidence to streamline, simplify and even surprise. With increasing demands from an ever increasingly digital savvy audience, standing still has not been an option. The larger charities are capitalising on ever more sophisticated opportunities gained…
Social media strategy and planning essentials First let’s answer the question, “What is a social media strategy?” A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of…
Don’t let your digital marketing campaigns fall foul of these mistakes The great thing about making a mess of a digital marketing campaign is that, with the benefit of hindsight, it becomes clear which actions were a mistake and which contributed to a winning campaign. In this article we share some examples of ‘epic fails’…
Editor’s Note: Some people seem to have a magic touch when it comes to digging up design goodness. Veerle Pieters is one of them. As she explores print and web design, photography, art and type, she uncovers a lot of brilliant gems. And because they are too good not to share, she has compiled a…
