What is it? Does it matter? Do I already have one? Marketing technology is exploding. Scott Brinker’s Marketing Technology Landscape showed 947 companies in 43 categories in 2014 – which seemed overwhelming. Then in 2015 it jumped to 1,876 companies. And we’ve learnt that 2016 has seen it double again, to a massive 3,500 comapnies….
If you’ve ever had to move your iPad from one hand to the other just to tap a button you couldn’t reach, then you may have already guessed why we began this study in our UX lab. Our Mail.Ru Group’s UX lab team carries out many usability studies of our apps for smartphones and tablets….
The best tools for understanding your online marketplace? I find that on training courses, the tools I recommend to help marketers are always popular, especially the free tools… At a course I was asked for a list of “essential tools” for digital marketing, so here they are… 2016 update: I originally created this list in…
The last AdWords re-design was in 2008. Now Google is re-building it for our mobile-first world Importance: (If you use or manage Google AdWords)Recommended source: Google Blog AdWords is now over 15 years old. Not a lot of platforms survive that well in the fast-moving digital landscape. 15 years ago computers were big boxes that…
Many WordPress superpowers come from its flexible data architecture that allows developers to widely customize their installations with custom post types, taxonomies and fields. However, when it comes down to its search, WordPress provides us with only one-field form that often appears inadequate and leads site admins to adopt external search systems, like Google Custom…
Creating your social media strategy and tactical plan 1 – Building the strategy noun Strategy / A plan of action designed to achieve a long-term or overall aim. First you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the…
In the last few years, the way we design infographics has changed significantly. Infographics have evolved from static graphics to rich, interactive experiences with animation and video elements, all tailored to the uniqueness of the content, instead of pressing it into a precast mold. For this round-up, I have collected some of the best of…
Personalisation should be a top priority for marketers, but many are still failing to implement Banner blindness, ad-blocking, spam filters. What do these three things have it common? Well they make advertisers jobs harder for one. But more importantly they speak to a growing trend in digital marketing; people are getting bombarded with so many…
When I was young and learning to program, I was fascinated by the possibility of creating things that could live inside my monitor. I had the same feeling when I started to play with procedural content generation, which is to find the rules behind a phenomenon, encode them in an algorithm, and use that algorithm…
Mobile Marketing Trends And Tools You Can’t Miss Mobile marketing has had an incredible run, far exceeding the expectations of its pioneers with exponential increases in sales for those that use it well. 2016 marks a year where several trends that have had merely tacit relationships to each other in the past – such as…
