Real-time technology delivers information to your users as it happens. But how does it help improve your product and align with your customers’ expectations? Only a few years ago words like WebSockets, low latency and real-time functionality were at the forefront of bleeding-edge development. Fast-forward a couple of years and this technology has become an…
Essential lessons from the top B2B brands across different verticals Trackmaven analysed the social media content from 316 leading B2B brands on the 5 largest social networks over the past 12 months, so you can benchmark your own B2B social media efforts against some of the best in the industry. If you work in B2C…
Take the Opposite approach to Digital Transformation “The one constant of change is that it’s always for someone else…except it’s not.” Today’s customers demand to be recognized across every channel, whether online or offline. They don’t care about which part of the company they are dealing with, to them, there’s only one brand. Yet, companies…
10 ways to segment website visitors using Google Analytics When I work on Ecommerce projects to identify methods to increase conversion I always start with a structured analysis of current effectiveness of customer journeys using Google Analytics to help identify potential improvements to site page templates to test. Note that to encourage use of Advanced…
I’ve never been a fan of color theory. I think it’s because I’ve always been a bit hopeless at it. I’d love to be able to sit there, color wheel in hand, and pick out complementary, split-complementary and triad color schemes, impressing all of my friends, family and clients in the process. But the theory…
7 missed customisation actions in Google Analytics set-up that you can fix now Google Analytics can sometimes be very overwhelming, I know, I’ve been there. Getting access to an account about 10 years ago, I remember just looking at all the reports and thinking “wow, look at all that data”. Like may others I have…
Google AdWords scripts are an incredibly powerful tool for managing Google AdWords campaigns and automating laborious tasks. AdWords scripts were voted the 3rd most useful Adwords optimization tool by a panel of 41 seasoned AdWords experts. One of those tasks is A/B testing, where it can be incredibly difficult to keep track of when all…
Email has never been so important to marketers Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools for delivering ROI. New research on the chalenges of email marketing from the DMA shows that, increasingly, it is being conducted in-house, rather than left to an…
One of the most popular tools for screen design and illustration in the last couple of years has undoubtedly been Sketch, which became an important part of many designers’ responsive web design and mobile design and prototyping workflows. However, an increasing number of other tools are becoming available. In this article, I will explore the…
The best time to send depends on the content as well as the audience As a product and/or service provider, one way of reaching your customers is through email. It is one of the least expensive methods of connecting with your clients. You create a well-crafted message and simply send them to your recipients. Then,…
