20201002 ML Brief
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Replay: How experts manage marketing automation within their martech stacks
MarTech Today’s Editorial Director Kim Davis recently spoke with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia Solutions, about the state of marketing automation and where it fits in the fast-evolving marketing stack. The trio spoke about how marketing automation platforms seek to differentiate themselves;…
Why journey mapping is important for companies with multiple brands
Customer journey mapping is a key part of many marketing strategies, and it holds added value for companies that have multiple brands. “There is keen interest on how a customer moves from one brand to another,” said Pat Maigler, Senior Manager of Marketing Strategy and operations at Williams-Sonoma, in a recent MarTech Live session. “It…
Weaving processes together: Pega’s outlook
With its announcement this week of Value Finder, customer engagement platform Pega aims to help brands drive value from under-served customers. While messaging core customer segments about current products, brands can overlook the opportunity to reach large numbers of less engaged customers with relevant messages. Selling to the 80%. Matt Nolan, Senior Director of Product…
How To Use Face Motion To Interact With Typography
Web designers are always looking for new ways to improve the presentation of a page’s content. Sometimes, this can lead to ingenious solutions or to interact with technologies that are often kept away from the design field. In this article we will bring typography in contact with Artificial Intelligence, using machine learning to detect such…
MarTech next week: a personal choice
It’s finally here. The big fall 2020 MarTech conference, virtual of course, with almost 80 sessions all supporting our theme: MarTech is marketing. With so many sessions, attendees are going to have some tough choices to make. Here’s how I plan to navigate my way through those three days. The keynotes. First, I always look…
20200930 ML Brief
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Understanding TypeScript Generics
In this article, we’ll be learning the concept of Generics in TypeScript and examining how Generics can be used to write modular, decoupled, and reusable code. Along the way, we’ll briefly discuss how they fit into better testing patterns, approaches to error handling, and domain/data-access separation. A Real-World Example I want to enter into the…
The growing importance of content analytics
Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content? The question is valid and pressing whether we’re talking about content aimed at producing an outcome like a conversion…
Squirrels, Ghosts, And Moonlight: Tales From October (2020 Wallpapers Edition)
From curious squirrels embracing the autumn season and cats finding a new favorite spot in a Halloween pumpkin to ancient traditions and the history of art — inspiration lies everywhere, as our new collection of wallpapers shows. For this October edition, artists and designers from across the globe once again challenged their creative skills and…
