Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube launches 360-degree live videos & adds spatial audio for on-demand videosApr 19, 2016 by Amy Gesenhues YouTube says its latest features create a more “immersive” video experience. Microsoft’s user-response Pulse…
The only way to get better at something is to practice. You can read up on news, take advice from mentors, brainstorm and come up with new strategies, but the only real way to improve your skill set is to put it to use and gain experience. In the social media marketing world, this is…
As expected Google has been hit with a formal “Statement of Objections” (antitrust charges) by the European Commission regarding its Android operating system and related practices. The charges focus on the requirement that handset makers pre-install selected Google apps (search and Chrome in particular) in exchange for access to the Google Play app store. The…
Burning and churning. If you had asked me a year or two ago, those aren’t words I would’ve used to describe the status of your average mobile user base. But, as I mentioned last month, times have changed, and we’re now in a mobile engagement crisis — so those words are now top of mind…
More and more of our experience online is personalized. Search engines, news outlets and social media sites have become quite smart at giving us what we want. Perhaps Ali, one of the hundreds of people I’ve interviewed about our emotional attachment to technology, put it best: “Netflix’s recommendations have become so right for me that…
Have you heard of Docker but thought that it’s only for system administrators and other Linux geeks? Or have you looked into it and felt a bit intimidated by the jargon? Or are you silently suffering with a messy development environment that seems to break all of the time in various mysterious ways? Then read…
In the midst of the drama over who’s going to buy Yahoo the company reported Q1 2016 earnings today. Results were somewhat better than Wall Street analyst consensus estimates. Total revenue was $1.08 billion, down from $1.23 billion a year ago and off 11 percent year over year. The company broke out its “MaVeNS” (mobile,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Microsoft’s user-response Pulse platform now supports on-demand videoApr 19, 2016 by Barry Levine Moving beyond live transmissions, the free Pulse can serve as a more versatile tool for video-based marketing or…
For the fourth month in a row, BuzzFeed Tasty ranked No. 1 on Tubular Lab’s top ten list of most watched video creators across YouTube, Facebook, Vine and Instagram in March. With 2.2 billion views, BuzzFeed’s video channel devoted to “snack-sized” recipes was up from its February numbers of 1.9 billion views, but didn’t hit…
Distribution is one of the biggest challenges for brands that create content. This tipsheet from Falcon Social has five strategic best practices that will help your content get more reach (and reach the right people), based on lessons from leading brands’ distribution strategies. Find out what to keep in mind when planning and creating content…
