With an increasingly robust international user base, and more direct response-type ad products available than at any point in its history, Facebook has increasingly become a go-to channel for advertisers directly selling physical products. Fashion retailers, flash-sale sites and subscription services all have significant presences on the site. In this environment, marketers not only have…
Beacons are interesting retail technologies to watch. We already know that big brands like Macy’s and Target are testing beacons in their stores, and more recently, retailers like Barney’s new flagship store in Manhattan are deploying full beacon networks. I think we’ll see a hockey stick in beacon adoption in the coming year. But it’s…
SMX Advanced offers you several digital marketing “master class” workshops to sharpen your skills on specific search marketing topics. Register for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search, in-house search or local search — all taught by real life search marketing ninjas! This year’s topics…
Oracle’s Marketing Cloud is today offering account-based management (ABM) lead acquisition, and a deeper integration with topic-based data from its January acquisition of social insights platform AddThis. The Audience Data Marketplace in Oracle’s Data Cloud has been “consumer-focused with a bit of business data,” group vice president of products John Stetic told me. Targeting was…
Amazon is not only one of the top digital shopping destinations, but it also has become a major search engine for product-related searches. In a previous Marketing Land article titled, “The Future of Search for CPG Companies,” I discussed the shift in consumer behavior regarding product-level search, making Amazon the product search engine of choice…
About.com has launched its first standalone media property with the announcement of Verywell.com, a website focusing on health and wellness topics. Defining the move as a next step in its evolution as a brand, About.com reports its new website already contains more than 50,000 pieces of content. “Verywell takes a human approach to health information,…
A few years ago, Facebook reportedly tried to buy Snapchat. It was turned down. Since then, the social network has worked on a bunch of products and features that appear to copy the mobile app it once coveted. On Monday, The Wall Street Journal reported on the latest example: Facebook is developing an app whose…
Live video is a Big Deal these days. Twitter launched Periscope a little over a year ago, helping to make live video more mainstream than it was in the days of Ustream, Justin.tv and the like. Google Hangouts has been a popular live video platform since its launch. And no doubt you’re aware that Facebook…
Content marketing results are similar to baseball stats. Over a career, a player will hit a combination of base hits and home runs, and even the best players will occasionally strike out. Similarly, some of your content will be a smash hit, sometimes even going viral, while other times your content will go unnoticed. Just…
Cranberry, a content marketing and amplification platform, announced yesterday it has acquired WebmasterRadio.FM and will be relaunching the radio network as Cranberry.FM. For more than a decade, WebmasterRadio.fm has produced radio and podcast programming aimed at the digital marketing industry. According to Cranberry, the radio network was the largest online radio and podcast platform in…
