Vertical Reveal video ad unit from Virool available via Rubicon Project With more video being created for vertical viewing (in large part thanks to Snapchat), video distribution platform Virool is launching a mobile vertical video ad unit. Called Video Reveal, the units appear dynamically inline within editorial content on mobile devices, including iOS and Android….
As the Net continues to blur many competitive differences like pricing and product selection, brands have increasingly seen their customer data as a key differentiator. But, as it turns out, there’s a bigger competitive headache beyond whether a customer is just a click away from buying something like what you’re selling, but cheaper. It’s the…
Ken Wolter / Shutterstock.com Yahoo CEO Marissa Mayer was hired in July 2012 amid great fanfare and high expectations. There were many at the time who also expressed the sentiment that Mayer faced a “daunting challenge” in trying to right the Yahoo ship. Indeed. She has experienced successes and failures. Fundamentally, I don’t believe another…
How many times have you checked Facebook today? What about Twitter, Instagram or any other social channel? If you’re anything like 71 percent of millennials, you log into a social network at least once a day. You scroll through photos, videos and posts from friends and family about events, kids, news and opinions. If social…
Let’s get something straight today that every major league baseball player already knows: It’s impossible to hit a home run if you don’t step up to the plate and take a decent swing at the ball. It sounds obvious, right? In order to smash it out of the park, the batter needs a certain level…
Robots are great for cleaning the floor and are perfect for exploring the moon. They’re just not that great at customer support. The last thing your customers want is another “We received your message” email or “Thank you for holding” recording. Robots only succeed in making customers feel like another number, a dubious accomplishment for…
Ready to take your social media marketing to the next level? Enter now for an opportunity to attend SocialPro for free! SocialPro is the only social media marketing conference for professional-level paid, earned and owned social media tactics. You only have until midnight (ET) May 15 to enter to win! It’s easy and free to…
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websitesApr 29, 2016 by Barry Levine Marketing/anti-fraud agency eZanga says it could affect thousands,…
We always try to challenge your artistic abilities and create some interesting and inspiring artwork. As a matter of fact, we discovered the best source for inspiration: desktop wallpapers that are a little more distinctive than the usual crowd. This creativity mission has been going on for eight years now and, like every month, artists…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blockingApr 29, 2016 by Ginny Marvin The goal is to develop scoring algorithms that can show who’s…
