Video analytics and ad platform iSpot.tv announced yesterday it is now integrating Facebook topic data into its ad measurement tools. According to the announcement, the company’s video performance reports now include Facebook video views, likes, comments, referrals and share metrics dating back to January 1 of this year. Facebook Topic data is the world’s largest…
Twin Design / Shutterstock.com Instagram is testing video ads in a carousel format, and has a few major brands already lined up to give the product a try. According to a company release, Taco Bell, Airbnb, Macy’s and ASOS have begun testing video ads in the carousel. The carousel ad format itself isn’t new; Instagram…
Pinterest has acquired the team — but not the technology or any other asset — from mobile ad-tech company URX, the social network slash visual search engine announced on Tuesday. URX sells advertisers and publishers technology that could be used to identify details of the content someone was checking out and then determine which shoppable…
If you’re an active user of the Twitter application on an iOS or Android device, you’ll likely enjoy the newest feature that Twitter has rolled out: an improved Connect tab, which aims to aid users in follower discovery. The Connect tab lets you learn of users that Twitter’s algorithm thinks are most relevant to your…
We are currently experiencing a content marketing upheaval, the likes of which have never been seen before. Brands are increasingly reliant on third-party platforms for their content and distribution. These are exciting times — but also uncertain ones. Is this reliance a good thing? A bad thing? Whatever it is, it’s definitely going to change…
We all recognize that influencer relationships play a key role in any business or career plan. Finding and developing the right relationships helps you accelerate the progress towards your goals. It’s also important to understand that some influencer relationships will be more important to you than others. I call these people “Anchor Influencers.” What fuels…
April 13, 2016, marked Kobe Bryant’s final game in the NBA. He went out in a blaze of glory, scoring an insane 61 points. Kobe’s career will most likely be remembered for three things: the contents of his trophy case, the rings on his fingers and the color of his jersey. His achievements should be…
If you’re looking for advanced social media marketing tactics that the pros are using to drive results, SocialPro is your go-to event. Whether you’re an in-house marketer or work at an agency, you’ll learn earned, owned and paid social media marketing tactics and strategies. See the agenda! Get one-on-one face time with these expert practitioners:…
A few weeks ago, I had an excruciating pain in the back of my head. I went to see a neurologist who diagnosed me with occipital neuralgia, which is basically a pinched nerve in your head. She prescribed a very specific medication that is clinically proven to reduce pain caused by the condition. But I…
A new Wistia heatmap for 360-degree video Ever-innovative marketers have begun using 360-degree videos to get their messages out, and today business video platform Wistia is announcing its support for that format. This includes the ability to host 360-degree videos on its site, as well as in its website-embeddable player. The Cambridge, Mass.-based company is…
