People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly….
Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. Making the case for brand. New consumer data from Survata makes a strong case for brand marketing and argues that trusted brands…
If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen. 1. Strategy with change Everything a digital marketing agency does starts with their strategy, so I…
Join Our New Online Workshops On CSS, Accessibility, Performance, And UX Join Our New Online Workshops On CSS, Accessibility, Performance, And UX Rachel Andrew 2020-04-30T12:00:00+00:00 2020-05-01T12:35:03+00:00 It has been a month since we launched our first online workshop and, to be honest, we really didn’t know whether people would enjoy them — or if we…
The post ML 20200501 appeared first on Marketing Land. From our sponsors: ML 20200501
“We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020.” — Facebook (Advertising revenues increased by 17% year-over-year to $17.4 billion.) “. . . but then in March we experienced a significant…
Readability Algorithms Should Be Tools, Not Targets Readability Algorithms Should Be Tools, Not Targets Frederick O’Brien 2020-05-01T11:30:00+00:00 2020-05-01T12:35:03+00:00 The web is awash with words. They’re everywhere. On websites, in emails, advertisements, tweets, pop-ups, you name it. More people are publishing more copy than at any point in history. That means a lot of information, and…
“Beginning last month, we pivoted, and we pivoted a lot,” said David Miller, head of product marketing for Acoustic, “We relaunched whole sections of our website — brand new content — we moved faster than we ever thought possible.” How was Acoustic’s team able to make such a massive pivot at the start of the…
Brighten Up Someone’s May (2020 Wallpapers Edition) Brighten Up Someone’s May (2020 Wallpapers Edition) Cosima Mielke 2020-04-30T07:20:00+00:00 2020-04-30T12:35:04+00:00 May is here! And even though the current situation makes this a different kind of May, with a new routine and different things on our minds as in the years before, luckily some things never change. Like…
Mirage JS Deep Dive: Understanding Mirage JS Models And Associations (Part 1) Mirage JS Deep Dive: Understanding Mirage JS Models And Associations (Part 1) Kelvin Omereshone 2020-04-30T09:30:00+00:00 2020-04-30T12:35:04+00:00 Mirage JS is helping simplify modern front-end development by providing the ability for front-end engineers to craft applications without relying on an actual back-end service. In this…
