Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: EverString now lets marketers create their own “lookalike” segmentsMay 4, 2016 by Barry Levine Predictive marketing firm says “no one else is offering this level of self-service.” Lost in translation: What…
One of Periscope’s most requested features is now available to all users with the simple addition of a hashtag in the title of any live broadcast. CEO and co-founder Kayvon Beykpour explained in a live broadcast late Wednesday that users who want to save their videos can do so by simply including #save in the…
It used to be that if you were doing online video, you were doing YouTube and probably nothing else. Today, YouTube is still an enormously popular outlet for video marketers, but it’s no longer the only one around. Facebook is regularly touting the growth of video watching among its users, and the company has launched…
Neirfy / Shutterstock.com Facebook owns Instagram. In case you forgot that, Instagram is becoming increasingly more like Facebook. It’s started selling ads the same way as Facebook does. It’s going to start testing an algorithmic feed just like Facebook’s. And now it’s started testing business profiles that are similar to Facebook’s Pages. A couple months…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter will bring its logged-out ads to the mobile web in Q2May 4, 2016 by Tim Peterson With brands paying ‘nearly’ as much for clicks on ads shown to logged-out users…
Twitter’s ready to start making money from more of its logged-out audience. Sometime during the second quarter of 2016, Twitter plans to start showing ads to people who visit its mobile site without logging into a Twitter account. The social network — ahem, news company — disclosed its plan in a regulatory filing released on…
By 2019, it is predicted that content marketing will become a $300 billion industry. However, this content will have limited value unless it is actually found by the right audience, optimized to achieve maximum impact and measured in relation to business results. Ensuring your content is search-engine-friendly and optimized across the buyer’s journey is critical…
SEO outsourcing is a common practice in digital marketing, as it enables us to accomplish cumbersome or repetitive tasks that we might not otherwise have time for. It also gives access to expertise that a company may not have in-house, which is great for tackling complicated, specialist or technical tasks. At BrightLocal, we wanted to…
“Oops, I didn’t catch that.” That’s a rough spot in any conversation, but it’s really rough when that conversation is with a computer. With a person, you can respond by asking what part they didn’t catch, and they should be able to tell you. With a bot, not so much. I ran into that problem…
A visualization in EverString of a lookalike predictive segment. EverString is becoming more self-service. The San Mateo, California-based predictive marketing provider has announced the next generation of its Decision Platform, now called the Audience Platform. Its main new feature: the ability for users to upload, say, a list of 20 company accounts that have been…
