When setting out to plan social media campaigns for big brands, there is a long list of factors to juggle. Marketers need to manage a budget, find the right mix of organic and paid, put out fires on a weekly basis and handle a huge influx of customer comments. But one of the biggest question…
Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s App Indexing for iOS and Android. That’s the recently released finding of New York City-based Pure Oxygen Labs, a tech firm that offers a marketers’ platform for managing deep linking with URL schemes, as…
Did you know that only one-seventh of the world’s population speaks English? And only about 340 million speak it as their first language (source: Ethnologue). That leaves more than six billion people who won’t get the message if you have the English-only mindset. If you sell a product or service that’s available worldwide, localizing your…
Nearly 75% of the tickets for Search Engine Land’s SMX Advanced are sold and rates increase next week. Don’t miss your only opportunity this year to attend this unique event experience, which has sold out each of the last 10 years! Register now and save $400 off on-site rates. Here’s what you get: Tactic-rich and…
Magna Global, which is part of agency holding company IPG, has signed an ad deal with YouTube that shifts roughly $250 million from traditional “linear” TV to the video site over the course of the next year. According to the The Wall Street Journal, the ad buys will run on Google Preferred, which aggregates ad…
Reasons why businesses fail in their content strategy. Content marketing has become a popular online marketing tactic over the last few years, with many businesses incorporating it into their larger digital marketing strategy. Unfortunately, content marketing and search engine optimization (SEO) aren’t always integrated well — or at all — within an organization. Content creation…
The big digital media players are in New York for the ongoing, annual NewFronts event, where they pitch Madison Avenue advertisers to shift more money from traditional sources (like TV) to online video. YouTube’s pitch included a number of interesting stats and data points, and some new video ad products. That was the lead topic…
I help a lot of companies with the SEO aspects of their website redesigns and CMS migrations. As many webmasters know (or find out through hard experience), both redesigns and migrations can be catastrophic if not handled correctly. Unfortunately, you can run into many gremlins during a migration, from technical problems to botched redirection plans…
As retailers move from acquisition-heavy marketing tactics to a more balanced view of how to find and keep great customers, loyalty and retention marketing have become stronger priorities for today’s data-driven marketers. When approaching customer loyalty as a marketer, it’s imperative to consider the multiple stages of brand engagement each customer travels through, and how…
Marketing tools are so commonly located in the public cloud these days that news stories often don’t even mention the fact. But Clearcode, based in New York City and Poland, is today launching its first branded product designed for a different location. Called 7Suite, it’s a data management stack with a data management platform (DMP)…
