Among the many iOS-related announcements today at Apple’s developer conference, there was the anticipated news that Siri would be opened up to third-party developers. Through a new API, developers can enable their apps to work with Siri: For the first time, developers can build on the intelligence Siri offers and let users interact directly with…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Someday, this story may be written by a computerJun 13, 2016 by Barry Levine Computers are already graduating from writing financial reports and short marketing messages to self-creating ads and attempts…
Brainstorming is notorious for being unstructured and often unactionable. People get in a room with some Post-its and whiteboards and expect the great ideas to happen. The problem is, even if there are great ideas in the room, there is often no clear-cut way to decide on what ideas to take action on. About a…
If you build your house on someone else’s land you have to abide by their rules. ThinkUp, a social insights tool, has learned this the hard way. Built upon the ability to analyze friend data, ThinkUp’s access to this data has been stifled with more doom and gloom on the horizon. The end result of…
Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed in the name of reverse-engineering Google’s algorithms. We all have our favorites — when I first started learning SEO, my fave was SEO Altar, a service that allowed you to make a…
As it turns out, finding out which conversations on social media are connected to terrorism is not that different from finding out which conversations lead to a sale. Menlo Park, California-based Quantifind, founded in 2009, was involved at one point in the former task, but now it is solely devoted to the latter. But, unlike…
We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin. Ask SEOs what “quality content” is and you’ll receive a lot of varied and opinionated answers. Quality is subjective, and each person views it differently. Ask SEOs what Google considers to…
Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods for using the different match types available when adding keywords into your campaigns. None of them are inherently wrong — ultimately, it’s the results that matter. But is there a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Broad match: What is it good for?Jun 10, 2016 by Brett Middleton Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool. What…
Online retailers not offering free shipping may want to reconsider their delivery options. According to the Walker Sands Future of Retail 2016 study, nine out of 10 of the survey participants said free shipping was the No. 1 incentive when asked what would make them shop online more often. Surveying more than 1,400 US consumers…
