Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube Director lets SMBs film professional video ads from their phoneJun 15, 2016 by Amy Gesenhues In addition to the new ad tool, YouTube is providing advertisers in select cities access…
Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.” It offers “actionable visual insights into foot traffic behaviors in the physical world.” Also today, on a more light-hearted note, Placed identified the favorite local businesses and chains frequented by Trump and…
When designing a graphical user interface, there is always an open question: How do we automate testing for it? And how do we make sure the website layout stays responsive and displays correctly on all kinds of devices with various resolutions? Add to this the complications arising from dynamic content, requirements for internationalization and localization,…
More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached — all in a more natural, predictive and personal way. It’s the intelligence that spans not only Microsoft products, but across platforms and partners. And as part of a comprehensive advertising approach,…
Digital appears to have finally reached a tipping point in being able to attract brand budgets away from television. According to IAB data, in 2015, digital continued to gain share and close in on the total spent on all television (broadcast and cable). The timeline below charts the significant milestones in the efforts of Google,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Digital courting TV ad dollars: An epic timeline of how it’s happenedJun 14, 2016 by Ginny Marvin How Google, Facebook, Twitter paved the road for bringing more brand dollars online. Tracking…
There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of things you like to do when you first clock in for the day in order to stay organized. For PPC agencies and high-level in-house PPC managers, brief morning check-ins…
If you think you’re seeing more video in your Facebook News Video now than ever before, just wait. If one Facebook VP’s prediction comes true, it’ll be “all video” within the next five years. Nicola Mendelsohn, the company’s VP for Europe, the Middle East and Africa, told Fortune’s Most Powerful Women International Summit in London…
Using a style guide to drive development is a practice that is gaining a lot of traction in front-end development — and for good reason. Developers will start in the style guide by adding new code or updating existing code, thereby contributing to a modular UI system that is later integrated in the application. But…
If you write marketing or advertising text for a living, you may want to get a second job skill. That’s because software that writes text is here, and it is tackling a growing list of assignments. Several companies offer software that regularly churns out thousands of stories and reports based on structured data, like financial…
