Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get any benefit from it because the keywords do not meet user intent, and the user ends up leaving the site because they…
Link acquisition is hard. There are a number of unique challenges in link building, which are made even more difficult since most SEO programs only allocate a small portion of their budget to link building. Links are still not guaranteed, even when you have incredible, compelling content to share. According to a study conducted by…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 13 link opportunities to pursue nowJul 6, 2016 by Andrew Dennis Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to illustrate…
Early into every NFL preseason, teams practice without pads. It’s a way to shake off the rust without risking injury. A couple months ahead of livestreaming regular season NFL games on Twitter, the social network held its own version of this kind of practice. On Wednesday Twitter tested out a livestream of tennis grand slam…
WordPress is a wonderfully powerful CMS that ships with many versatile features giving it the flexibility to work out of the box for a wide range of users. However, if you are a professional building custom themes and plugins, sometimes these features can be problematic. The same features and options that allow off-the-shelf themes to…
A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I…
An obvious feature has finally come to the Amazon Echo. Prime members now can talk to the device to order any Prime-eligible product that Amazon sells. Before this weekend, shopping via Echo was limited to reordering items from past Amazon purchases. Shoppers will need to have a 1-Click payment method already set up in their…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon finally enables product orders through EchoJul 5, 2016 by Matt McGee Amazon Prime members can now shop with their voice to purchase almost any Prime-eligible product using Echo. Machine learning…
Are home page carousels actually helpful to users? Or are they simply popular because they are an easy tool for solving internal discussions in large organizations about who gets to put their banner on the home page? The short answer is that home page carousels can work, but in practice the vast majority of implementations…
Every designer has their favorite prototyping tools. However, when it comes to UX wireframing and prototyping, there is often more than one tool involved. Sooner or later, you find yourself switching from one tool to another to cherry-pick the best ones among them. Adobe announced Project Comet in October last year to provide a fast…
