From Valassis Valassis is today launching a new service that loads a coupon on your phone’s or tablet’s mobile wallet, in response to audio from a TV, video or radio ad that is played over speakers. Through the new service, called Audible Offers, a compatible app recognizes an inaudible signal in the soundtrack. The marketing…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Valassis announces new service to trigger mobile coupons from TV/radio ads or videosJul 14, 2016 by Barry Levine Marketing services firm says Audible Offers is the first such widescale effort connecting…
Google is a long-standing target of critics who claim that the company “encourages piracy.” While this is not a uniformly held view, and Google vehemently disputes it, the accusation has been voiced by many in the music and motion picture industries. Over time, Google has implemented various systems and methodologies to try to address piracy…
I love articles that specifically focus on tiny little details within web development. For example, this week I stumbled upon an article featuring all the fine details about scheduling in requestAnimationFrame. Another gem I discovered is a widely unknown but very practical SVG attribute to preserve stroke widths while scaling an illustration. All of these…
From the US Pokemon Go site The past week will go down in marketing history as the point when augmented reality (AR) became a real thing. The reason: the sudden craze of Pokémon Go, launched barely a week ago. Based on the entertainment franchise of games, trading cards and cartoons that began in the 1990s,…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketers look to climb aboard the Pokémon Go phenomenonJul 13, 2016 by Barry Levine A week since its launch, the game of finding imaginary creatures in the real world has turned…
Explosive user growth. Rapid platform expansion. Expanding brand opportunities. There are countless reasons to bring your brand to Instagram. But do you know what it takes to drive success once you’re there? In this comprehensive guide from Brand Networks you’ll learn how to build a successful Instagram launch and the ingredients for an advanced Instagram…
Digital workers, especially web designers and developers, need to recognize that policy influences their products online much as it does offline. Whatever the scale of our enterprise — whether a large corporation, small digital agency, software company or personal venture — we must work within this system of legislated regulations (what we simply call “policies”)…
You deserve a vacation, don’t you think? Now, you might need icons on your website to indicate that you’re away, or even use some for your auto-reply. For whatever reason you decide to use today’s icon set, we’re sure they’ll bring happy summer vibes to anyone who comes their way. This set of 40 icons…
You can register for SMX East any time and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300! This year, SMX celebrates 10 years as the most comprehensive search engine marketing conference on the planet. Attend for three days of tactics, growth hacks and strategies that will improve…
