As a marketer, you’re faced with a particularly daunting challenge in a pandemic. Despite longer buying cycles and decreasing demand, you’re still tasked with driving growth—and you must do it now. In a time of difficulty, you can leverage these four psychological drivers to help your business gain traction: Anchoring Effect Goal Gradient Social Proof…
Accessible Images For When They Matter Most Accessible Images For When They Matter Most Carie Fisher 2020-05-15T09:30:00+00:00 2020-05-15T12:26:58+00:00 When it comes to informing the public about critical health issues, timing is everything. The information you consume today could save your life tomorrow. And with more than 65% of the population being visual learners — meaning…
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The number of employees working from home has skyrocketed from 5 million to 75 million since the start of the COVID-19 crisis, according to a recent report from 451 Research. “Sixty-two percent [of companies] have already experienced a fall in employee productivity,” said Erica Gunn, VP of product marketing for Workfront, “Thirty-four percent of those…
Digital marketing – involving everything from search engines to social media to display ads to email to mobile apps and more – is a complex endeavor, whether marketers are in-house at a brand or employed by an agency. Enterprise workflow and project management tools can offer significant benefits that help marketers get a handle on…
Styling Components In React Styling Components In React Shedrack Akintayo 2020-05-14T10:00:00+00:00 2020-05-14T12:30:38+00:00 Styling React components over the years has improved and become much easier with various techniques and strategies. In this tutorial, we’re going to learn how to style React components using four major styling strategies — with examples on how to use them. In…
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TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. Unique to the platform, hashtag challenges are branded viral challenges supported by influencers, music and paid ads. Never before have brands been able to…
How To Convince Others Not To Use Dark Patterns How To Convince Others Not To Use Dark Patterns Paul Boag 2020-05-13T12:00:00+00:00 2020-05-13T12:36:22+00:00 You are a smart, well-informed person. After all, you are reading Smashing Magazine so you must be. That means you are probably already convinced that you should avoid dark patterns. Maybe you have…
The majority of marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them from COVID-19. In fact, more than 66% of those surveyed said they would only attend online or virtual events in the fourth quarter without a proven vaccine in place. More…
