From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to master the art of the individual conversation. Except that now it’s at the scale of millions of individual conversations. “Messaging apps are morphing into relationship platforms,”…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forrester: Here are some ways marketers can adapt to messaging appsSep 22, 2016 by Barry Levine These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the…
The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get: tips from leading content marketers and thinkers; content planning best practices; 7 must-have content marketing metrics; and checklists galore. Visit Digital Marketing Depot…
Designing with “big data” is a challenging task. Matan Stauber, however, took it to the next level. With an impressive outcome. Having studied Visual Communication at Bezalel Academy of Art and Design, Israel’s national school of art, Matan realized a very ambitious final project: an interactive timeline of our galaxy’s history — 14 billion years,…
Companies using marketing automation see 53 percent higher conversion rates, according to the Aberdeen Group. But there are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools and the market is daunting at best. Marketing Automation is a clear…
Hey! Google has a new messaging app out today called Allo. Pity I can’t send you a text message about it. Allo can’t handle that, not from my actual number, which is a core failing out of the box. It’s a failing Google can’t afford with yet another messaging app. The glory that was Google…
Google told us in August that Accelerated Mobile Pages (AMP) would be entering the main mobile search results. Earlier this week, that happened and the rollout will be complete, globally, by the end of the year. While Google encourages developers and publishers to use the format, the company has made clear (at least for now)…
When it comes to creating prototypes, so many tools and methods are out there that choosing one is no easy task. Which one is the best? Spoiler alert: There is no “best” because it all depends on what you need at the moment! Here I’ll share some insight into what to consider when you need…
A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most of it, according to a new survey from RadiumOne. The company’s Holiday Consumer Behavior Data Report shows that 72 percent of consumers will share some kind of holiday content online — primarily photos, but…
A couple of Saturday nights ago, several of my family members and I went to see the movie “Indignation” at a local theater. It was the first time I’d been out to a movie in several months. Since the film had gotten good reviews, we got there a bit early to make sure we got…
