How well do you think you know the users who come to your website? Can you tell me about your best customer’s buying habits? Or maybe how long your average customer goes between purchases? Or which customer channel converts more than any other channel? Most marketers will unwaveringly claim to know a wealth of information…
Not long ago, when you needed a ride in your city, you’d call a cab — completely unaware the market could offer another option. When you were booking a place to stay for an upcoming trip, your mind probably wouldn’t wander beyond the idea of a hotel. Today, however, the sharing economy is so deeply…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 Ws of the sharing economy: How social data gives marketers a competitive edgeSep 27, 2016 by John Donnelly III Why should you be paying attention to the sharing economy? Columnist…
As the marketing world continues to evolve so rapidly, and often without warning, it’s key to constantly evaluate the industry and marketplace in order to stay current and competitive when changes happen, or risk being left behind. This guide froom Emarsys highlights five of the biggest trends marketers and retailers should expect to see, and…
Twitter is rewarding its loyal Periscope users. Announced today, the Periscope VIP program is intended for broadcasters who are actively engaged, giving them access to benefits and recognition within the community. Plus, Periscope promises that its biggest influencers will unlock even more achievements as they grow their audience. Benefits include a designated Periscope badge, which…
There are many reasons why one may want to embed JavaScript capabilities into an app. One example may be to take a dependency on a JavaScript library that has not yet been ported to the language you’re developing in. Another may be that you want to allow users to “eval” small routines or functions in…
At MarTech Europe, you’ll hear stories from marketing and technology experts about their digital transformation challenges and success. Find out their secrets for building their marketing stacks… and doing it right. Register for an All Access Pass by Friday and pay only £1,095 — that’s £200 off on-site rates. MarTech will be held 1–2 November…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: It’s your last chance to save £200 on MarTechSep 26, 2016 by Marketing Land At MarTech Europe, you’ll hear stories from marketing and technology experts about their digital transformation challenges and…
We talk a lot about progressive enhancement and how it improves backwards compatibility. But how straightforward is it to apply progressive enhancement concepts to a real-life project? When designing a rich interactive experience, it can be difficult to determine what can be implemented purely using HTML and CSS and what absolutely requires JavaScript. Through this…
In June, Salesforce announced it was buying e-commerce platform Demandware and creating a Commerce Cloud. Today, the marketing/sales tech giant launched the new cloud, which already has 1800 commerce sites spread out over more than four dozen countries, including Adidas, Lands’ End, and Pandora. Interestingly, the platform is built for physical stores as well as…
