For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update nicknamed Possum. With the Possum algorithm change, Google is continuing down a path it has been traveling for quite some time, which is the merging of local and organic ranking signals. Google…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t let your business play possum with local searchOct 5, 2016 by Adam Dorfman Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses. Multi-location…
A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their reactions. Instead, they are asking their bodies. Ad agencies and researchers are regularly analyzing eye-tracking to measure attention, facial expressions to determine positive or negative emotions, galvanic skin response to gauge the…
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 – but feel less than confident about your content marketing operations. Join experts Arnie Keunn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist at Bynder, as they explain how branding automation…
Remember the days when hovering and clicking using the mouse were the most used trigger for interaction with site or app? Those days are gone. When Apple introduced the iPhone, multi-touch technology became mainstream and users learned that they could not only point and tap on the interface, but also pinch, spread, and swipe. Gestures…
Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts. Google’s AMP expansion Since Accelerated…
Chris Pinkerton, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search engine results page (SERP) since 2003. In that time, Mediative’s eye-tracking studies have revealed major shifts in the way users consume the SERP. At SMX East 2016, he explored the ways the proliferation of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How mobile has changed the way we search, based on 10+ years of eye-tracking studiesOct 4, 2016 by Kristi Kellogg How has the rise of mobile changed the way people view…
Ken Wolter / Shutterstock.com Salesforce is continuing its buying spree with today’s announcement that it is buying data management platform (DMP) Krux. Although deal terms were not disclosed, The Wall Street Journal and others are reporting the price tag was around $700 million. The announcement was made Monday, just before today’s opening of Salesforce’s big…
Chances are pretty good that you’ve worked with, or at least understand the concept of, server compression. By compressing website assets on the server prior to transferring them to the browser, we’ve been able to achieve substantial performance gains. For quite some time, the venerable gzip algorithm has been the go-to solution for reducing the…
