At its simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape. Using a matrix, this white paper from Bridgeline presents a visual buyer’s guide ranking the top vendors in the marketing automation…
After last year’s record-breaking holiday shopping season, Adobe is forecasting $91.6 billion in online holiday sales – up eleven percent over 2015. While online holiday sales are expected to increase, Adobe says the overall growth rate for 2016 will be slower than last year. According to Adobe’s 2016 Digital Insights Shopping Predictions, Cyber Monday is…
Twitter released its third-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. Despite total revenue growing by 8% year-over-year to $615.9 million and…
Yes, a lot has been written about the rise of chatbots, the digital assistants that can live in places where we spend time like Slack and Facebook Messenger. Brands jumped in early — order flowers in Facebook Messenger or tacos in Slack — and there are chatbots for customer service, health advice, personal shopping assistance,…
What’s happening at Twitter lately? Today, we found out that 350 employees have been laid off, or 9% of the workforce. The cuts were announced alongside the company’s Q3 earnings which exceeded Wall Street expectations. The employees were just notified prior to the Q3 announcements, but the team will be addressed as a whole by…
Innovation is martech’s currency — and it requires constant change. Keeping up with all the latest tools to make your brand compelling so that it resonates with your audience can be difficult, if not impossible. To help you optimize your martech strategies, I’ve compiled a list of 11 of the hottest technologies that might not…
These days, it’s hard to find a digital marketer who isn’t swimming in data. To help marketers keep their head above water, content intelligence platform Conductor is today joining the parade of companies that have begun to offer intelligent assistants. The New York City-based firm is launching Insight Stream, a kind of business intelligence assistant…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Conductor adds Insight Stream to its Searchlight platformOct 25, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool…
Within the next year, mobile is expected to claim more than half of the digital ad market. Marketers who want to stay on top need to be knowledgeable, have a reliable tracking solution, and be flexible. But trying to keep up with the latest trends can interfere with seeing the big picture. You can miss…
Apple’s fiscal fourth quarter earnings are out. Revenues of $46.9 billion were in line with analysts’ modest expectations; earnings per share of $1.67 beat expectations. However, the company reported its first year-over-year revenue decline since the introduction of the iPhone. Revenues were off nearly $9 billion vs. last year. The stock is down in after-hours…
