For the last four-plus years now, we’ve heard a lot about Penguin. Initially announced in April 2012, we were told that this algorithm update, designed to combat web spam, would impact three percent of queries. More recently, we’ve witnessed frustration on the part of penalized website owners at having to wait over a year for…
Party planning is a great way to think about account-based marketing (ABM). When you invite people to a party, no matter the size, you make an effort to provide something for everyone: food and drink options, fun activities that everyone can participate in. And you’ll even plan who sits at which table. ABM is about…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: ABM brings the right guests to the party; marketing automation keeps them engagedOct 28, 2016 by Jeffrey L. Cohen What is account-based marketing (AMB), and how is it used? Columnist Jeffrey…
LinkedIn released its Q3 2016 earnings report, showing a 23 percent year-over-year increase for the quarter with $960 million in revenue. According to the announcement, the site grew its member-base by 18 percent year-over-year and now stands at 467 million members. LinkedIn says its member page views were up 27 percent in Q3, and that…
Breaking! Facebook now allows advertisers to illegally target ads based on race. Except it doesn’t, despite some of the breathless headlines you may have read today. Those often confusing, misleading or downright incorrect headlines came out of a ProPublica story today pointing out that Facebook allows for “Ethnic Affinity” targeting. The article gives the impression…
This afternoon Google parent Alphabet delivered a strong quarter, beating Wall Street’s revenue and earnings expectations. Revenues grew at 20 percent year over year. Net income was $6.3 billion. Total quarterly revenues were $22.25 billion (ad revenues were $19.8 billion), while so-called “other bets” generated $197 million (mostly Nest and Fiber). That was an increase…
Amazon released its Q3 2016 earnings report today, announcing $32.7 billion in sales for the quarter – a 29 percent year-over-year increase compared to the $25.4 billion it generated in Q3 2015. Among the highlights listed for the last three months, the e-commerce company referenced the expansion of Amazon Fresh – it’s online grocery delivery…
Consumer reviews have become an important source of information for consumers during the buying process. Understanding how reviews are used is paramount. Download this report from Trustpilot to learn: how consumers engage with reviews which factors (quantity, recency, content) affect conversion rates most why consumers are choosing your competitor over you Visit Digital Marketing Depot…
Is a person who is sitting by herself in a room alone? From an outside perspective, it might seem so, but the human brain is way more interesting in these regards. We carry a map of relationships inside ourselves, and it depends on this map if the person actually does feel alone or not. I…
Reddit user? The social news site has an update for you. Earlier this week, Reddit CEO Steve Huffman made an announcement that may have folks dropping their jaws and advertisers rejoicing: Reddit will now not just support subreddit ad targeting, an offering provided for quite awhile — it’s broadening out to interest targeting, which is,…
