Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at that level will automatically be eligible to show ads on the Google Display Network. Google has been sending advertisers a notice and pausing display and video campaigns that didn’t have targeting assigned…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: No targeting in Google Display & Video ad groups? Ads can soon show across Google Display NetworkDec 14, 2016 by Ginny Marvin Change takes effect January 2017. Data as the new…
Kaspars Grinvalds / Shutterstock.com According to YouTube’s ad of the year contest results, the most “iconic” ads of 2016 belong to AT&T, Budweiser, Friskies, Old Spice, Pokèmon and the video game, “Best Fiends.” On November 30, YouTube partnered with The Webby Awards to launch its #YouTubeAd of 2016 contest, asking voters to select their favorite…
Web components are an amazing new feature of the web, allowing developers to define their own custom HTML elements. When combined with a style guide, web components can create a component API, which allows developers to stop copying and pasting code snippets and instead just use a DOM element. By using the shadow DOM, we…
With the holidays almost here and the new year already in sight, December is a time to slow down, an occasion to reflect and plan ahead. To help us escape the everyday hectic for a bit and sweeten our days with a delightful little surprise each day up to Christmas, the web community has assembled…
Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post asking for provider recommendations, online reviews surround us. Reviews and star ratings show up in search engine results pages…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Video Marketing 2017: What You Need to KnowDec 13, 2016 by Digital Marketing Depot Video is the new darling of digital marketing. With more than 400 hours of video uploaded to…
Twin Design / Shutterstock.com According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing efforts have outperformed seven other retailers so far this month. Tracking campaigns sent between November 29 (the day after Cyber Monday) through December 10, the e-commerce giant sent 1,691 email campaigns – earning 96.6 percent inbox placement and…
Recently, I decided to rebuild my personal website, because it was six years old and looked — politely speaking — a little bit “outdated.” The goal was to include some information about myself, a blog area, a list of my recent side projects, and upcoming events. As I do client work from time to time,…
The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household names, and Snapchat Spectacles are the talk of the town —…
