Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t just appeal to a local searcher’s wants or needs, focus on the journeyJan 3, 2017 by Lydia Jorden You’ve probably heard sayings like, “Life’s about the journey, not the destination,”…
I’ve been following the idea of algorithm-driven design for several years now and have collected some practical examples. The tools of the approach can help us to construct a UI, prepare assets and content, and personalize the user experience. The information, though, has always been scarce and hasn’t been systematic. However, in 2016, the technological…
Editor’s Note: New year, new challenges! You might have set up your New Year’s resolutions already, but if not, how about designing something… different for a change? Today, we’re happy to introduce Dorota, an artist who created a fun little project last year that was inspired by Twitter’s new logo based on 13 circles. Below…
What a year it’s been in the digital marketing universe. No matter whether you were in display, social media, content marketing or email, you were likely kept busy by all of the developments that occupied the industry. From Google’s local results and AdWords display changes to the rise of video (including live video) and the…
Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year. Both within the search industry and outside of it, 2016 was a year marked by change — and no change got…
Well, dear readers, we are mere hours away from officially making it through one of the more… unforgettable… years in recent memory. You sure were an interesting one, 2016, weren’t you? Sometimes in a good way. Sometimes in a *headdesk* way. And I’m not just referring to politics or pop culture. General ???-ness found its…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics…
New year, new beginnings! To cater for a fresh start into 2017 and all the challenges, endeavors and adventures it might bring along, artists and designers from across the globe put their creative skills to the test and created unique desktop wallpapers for you to indulge in. This monthly wallpapers mission has been going on…
Google’s AMP rich cards look like they should work. The format is visually appealing, and AMP rich card carousels usually appear at the top of mobile search results, dominating the first viewport. They also provide a brand showcase publishers should love. AMP “Top Stories” scrolling rich card carousel in Google mobile search But recently, publishers…
Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis — the idea that marketers are failing to connect with users, despite spending a huge amount of resources on winning them over in the first place. Yes, they’re getting the initial download. But…
