With organizations wrestling more and more with the abundance of data that marketing channels are yielding, it is no wonder that managers of martech stacks are weighing the pros and cons of customer data platforms. Generally, these platforms are designed to collect customer data from all sources, normalize that data and build unique unified profiles…
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By leveraging React-Apollo, this article focuses on how a file upload functionality can be added to a new or existing front-end application being powered by a GraphQL API. To achieve this, we would build this demo application which allows users to upload a profile image when creating an account alongside their preferred username. While we…
“It’s been a crazy year.” With those words, Scott Brinker, Chief Martec and VP Platform Eco-System at HubSpot, kicked off the virtual MarTech conference today. This year, he said, organizational change finally started to keep pace with technological change. “The folks at Twilio did a study of 2,500 companies, and they found that 97% of…
In July the Wikimedia Foundation announced Abstract Wikipedia, an attempt to markup knowledge that is language-independent. In many respects, this is the culmination of decades of buildup, during which the dream of a Semantic Web has never quite taken off, but never quite disappeared either. As a matter of fact the Semantic Web is growing,…
Every other day, one of your team members makes a case for switching from “chaotic” JavaScript to “sane” TypeScript. Maybe you rely on not-very-well-understood JavaScript libraries, or you have a large number of contributors, or the code base is difficult to maintain. The reasons are always similar, but so is the hesitance from the team….
In this podcast episode, we’re talking all about VueJS. What’s new in the 3.0 release, and how hard will it be to migrate? Drew McLellan talks to core team member Natalia Tepluhina to find out. Show Notes VueJS The Vue 3 Migration Guide Natalia on Twitter Natalia’s personal webste Weekly Update Different Ways To Design…
It’s not like consumers aren’t interested in the information provided on terms of use or privacy policy pages. But these pages… Talk about a painful design. As a web designer, you know that data privacy and security concerns affect how visitors interact with the websites you build. That’s why you build trustmarks into your websites…
During Discover MarTech in April, I moderated a Birds of a Feather session about Scott Brinker’s new martech role types. One of the participants brought up an interesting idea of how martech practitioners relate to the four role types – maestro, marketer, modeler, and maker. They wondered how this could relate to the T/I-shape concepts…
MarTech is happening online this week! If you’re struggling to assemble a great MOPs team, implement an effective agile process, or make sense out of a mountain of data, you can’t afford to miss this event. (Seriously… it’s free!) This is your last chance to join 7,000+ marketers live — today, tomorrow, and Thursday from…
