Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems. If you are a B2B marketer looking to adopt a…
Facebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been ramping up its roll-out of ads elsewhere: to Instagram, to others’ apps and sites through its ad network, to Groups and now to Messenger. In a test, Facebook has started placing ads on its messaging…
When the Russian ruble’s exchange rate slumped two years ago, it drove us to think of cutting hardware and hosting costs for the Mail.Ru email service. First, we had to take a look at what email consists of. Indexes and bodies account for only 15% of the storage size, whereas 85% is taken up by…
Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to consumers and that they create great subscriber experiences. With that in mind, here are seven relatively easy wins to consider adding to your email marketing to-do list this year: 1. Use more retina-optimized…
New complaints about Google’s ad-targeting capabilities may compound the company’s existing legal challenges in Europe. According to an article in The Wall Street Journal, Oracle is lobbying EU regulators to add more fuel to the existing antitrust fires Google is trying to extinguish. According to the report: A Google rival has laid out concerns to…
With less than two weeks to go before Super Bowl LI’s kickoff, brands are gearing up to take the field in hopes their campaigns will have a lasting effect that will help them reach their advertising goals throughout the rest of 2017. One of the first brands out of the gate was Intel, releasing its…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Super Bowl LI advertisers: Here are the brands gearing up for game dayJan 24, 2017 by Amy Gesenhues Marketing Land is keeping track of this year’s Super Bowl LI brands, with…
“How SEO + UX Can Thrive Together,” from Noble Studios, describes how to bring together these two seemingly disparate elements of your marketing strategy so that you’re not only optimizing pages for the almighty Google, but for your customers as well. Read this white paper to learn: why UX (user experience) is a growing part…
In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing. The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They started appearing at the…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google AMP carousels are multiplying!Jan 23, 2017 by Barb Palser Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers. 5…
