Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this ebook from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll also discover how analytics are used to optimize ABM campaigns and how account-based…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: [Reminder] Live Webinar: Intro to Agile MarketingMar 6, 2017 by Digital Marketing Depot Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down…
When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might seem out of reach today can…
“There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy,” said Shakespeare’s Hamlet, in the famous scene in which Hamlet teaches Horatio to be a web designer. Horatio, as every schoolchild knows, is a designer from Berlin (or sometimes London or Silicon Valley) who has a top-of-the-line MacBook, the…
It’s almost time to leave winter behind us here in the Northern Hemisphere. Most of the time, the weather can’t quite make up its mind, and so the days pass by with half of the sky sunny while the other half gray. Nature usually tends to have a strong impact on my mood, and so…
In April 2015, I wrote about Google’s progress in steadily tracking more and more user locations to ZIP codes. As ZIP codes are the most granular location type which populates the “Most specific location” field in AdWords geographic reports, the share of traffic that Google assigns to ZIP codes in this field gives advertisers an…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google’s location tracking is better now than ever beforeMar 3, 2017 by Andy Taylor Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP…
Douglas Crockford famously declared browsers to be “the most hostile software engineering environment imaginable,” and that wasn’t hyperbole. Ensuring that our websites work across a myriad of different devices, screen sizes and browsers our users depend on to access the web is a tall order, but it’s necessary. If our websites don’t enable users to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketers are sending fewer emails & getting better open rates [SendGrid]Mar 2, 2017 by Amy Gesenhues SendGrid says email marketers are sending an average of 8.1 emails per month this year,…
Conversations with Facebook Messenger bots soon may start to feel less like texting with a friend and more like tapping through a food-ordering app’s restaurant menu. On Thursday Messenger added an option for bot makers to prevent people from sending normal messages to their bots by replacing the in-app keyboard with a persistent menu, making…
