Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Should PPC agencies be scared of automation?Mar 10, 2017 by Anna Shirley Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case…
The past year has seen quite a rise in UI design tools. While existing applications, such as Affinity Designer, Gravit and Sketch, have improved drastically, some new players have entered the field, such as Adobe XD (short for Adobe Experience Design) and Figma. For me, the latter is the most remarkable. Due to its similarity…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: WebMD’s new Alexa health skill should go to pharmacy schoolMar 9, 2017 by Greg Sterling The company’s Alexa skill didn’t understand drug names. Google Home performed much better. Facebook Messenger copies…
What is the real value of a great customer experience? And once you know, how do you create one? Join our experts as they provide actionable steps to create an amazing customer experience with your brand. You’ll also hear more results from the groundbreaking Harris/Lithium research with real-world examples from top brands, and learn: why…
What would life be without surprises? Pretty plain, wouldn’t you agree? Today, we are happy to announce a freebie that bubbles over with its friendly optimistic spirit, bound to sprinkle some unexpected sparks of delight into your projects: Ballicons 3. If that name rings a bell, well, it’s the third iteration of the previous Ballicons…
In a world driven by the Internet, mobile apps need to share and receive information from their products’ back end (for example, from databases) as well as from third-party sources such as Facebook and Twitter. These interactions are often made through RESTful APIs. When the number of requests increases, the way these requests are made…
Reaching your target audience and gaining traction and interest with native ads is far more complex than simply slapping up an ad that will integrate with a medium. Make sure your native ads are working for you. With the threat of ad blocking, creating native ads the right way is growing in importance. According to…
Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.” The video, about a Kentucky judge berating the local jail for sending a defendant to her courtroom sans pants, posted by millennial-centric news publisher Mic appears to be part of…
What exactly are the benefits of a content hub strategy? Well, first of all, when done correctly, a content hub will capture a significant volume of traffic. And that’s what most online businesses want, right? We have recently introduced several clients to the concept of a content hub and would like to share our experience…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google AdWords’ view-through conversion window will soon default to 1 dayMar 7, 2017 by Ginny Marvin The change will go into effect on March 29, 2017. Google rolls out free Data…
