Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The complete guide to optimizing content for SEO (with checklist)Apr 13, 2017 by Nate Dame Google has stated that “content” is among its top three ranking factors, but what makes content…
Big news from Google: Within a few months, the infamous search engine will divide its index to give users better and fresher content. The long-term plan is to make the mobile search index the primary one. Why does this matter for e-commerce website owners? Well, it will enable Google to run its ranking algorithm differently…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Where does your programmatic spend go?Apr 12, 2017 by Grace Kaye Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of…
At a time when risky ads can cause a backlash (e.g., Pepsi), Burger King just did something ingeniously (or annoyingly) calculated to create buzz. And it worked. The company created a TV spot (below) that tries to invoke Google Home — for those that have them. Near the end of the commercial the camera zooms…
For the past few months, I’ve been building a software-as-a-service (SaaS) application, and throughout the development process I’ve realized what a powerful tool Slack (or team chat in general) can be to monitor user and application behavior. After a bit of integration, it’s provided a real-time view into our application that previously didn’t exist, and…
The world is constantly evolving with frameworks, such as the Internet of Things (IoT) and virtual reality (VR). These and many others are opening opportunities to rethink how we approach prototyping: They introduce avenues to marry the digital software with the tangible aspect of the overall user engagement. This two-article series will introduce readers of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: National Brands & Local Search: Use Insights to Drive ActionsApr 11, 2017 by Digital Marketing Depot National brands with hundreds – if not thousands – of locations face a daunting challenge….
MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to…
Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some Periscope videos, Twitter is introducing an ad format that can appear atop a live or recorded Periscope broadcast, the company announced on Monday. Called Custom Hearts, the new ad format takes the standard hearts…
New York-based Taykey, the company that enables ad targeting based on real-time social trend data, announced its first integrations with third-party media buying platforms on Tuesday. Taykey says its data helps brands reach their target audiences while avoiding the pitfalls of fake news and inappropriate content that have recently ensared Google and YouTube’s ad networks….
