Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Google assesses the ‘authority’ of web pagesMay 4, 2017 by Danny Sullivan Google has no single authority metric but rather uses a bucket of signals to determine authority on a…
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your…
In a world between building accessible interfaces, optimizing the experiences for users, and big businesses profiting from this, we need to find a way to use our knowledge meaningfully. When we read that even the engineers who built it don’t know how their autonomous car algorithm works or that the biggest library of books that…
Facebook continues to make a ton of money… … but for months, Facebook execs have warned that its advertising revenue growth will slow down in 2017 as it stops squeezing more ads into the average news feed. But in Q1, Facebook showed no signs of slowing down just yet. Counterbalancing Facebook’s stagnating ad load is…
For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can squeeze into people’s news feeds. As a result of hitting that ad load ceiling, Facebook’s ad revenue growth will slow down “meaningfully” in the second half of 2017, said…
Can you believe it is May already? Time flies! Here in Belgium, spring has arrived and has brought along its bright colors, the delicate odours of blooming flowers, as well as the cheerful chirping of birds. I try to soak it all in as this is my favorite time of the year. On a related…
This afternoon Apple announced revenue of $52.9 billion, which was up vs. last year but short of analyst expectations of $53 billion. However, the company beat earnings per share estimates by $0.08. Apple sold just under 51 million iPhones in the quarter, lower than the 53 million analysts had anticipated. Apple smartphone sales later this…
There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to improve the customer experience. This guide from Brandify contains flows that will help you maximize…
Voice-based interfaces are becoming commonplace. Voice assistants such as Siri and Cortana have been around for a few years, but this past holiday season, voice-driven devices from Amazon and Google made their way into millions of homes. Recent analysis from VoiceLabs estimates that 24.5 million voice-driven devices will be shipped this year, almost four times…
If Facebook is the YouTube of live video online, Twitter seems to have its eye on becoming the Hulu. At its inaugural NewFronts presentation on Monday, Twitter debuted a slate of new live programs, including a pair of 24/7 live channels and several daily news shows. The programming builds on Twitter’s initial live slate from…
