Quora, the place to get answers to questions on just about any topic you can dream up from people who know about it, has now opened its self-serve ads platform to advertisers globally. More than 300 advertisers from a range of verticals have been using the platform while in beta. Shopify, Hubspot, Thinkific, Udacity and…
Voice analytics platform VoiceLabs recently launched audio ads, arguing that developers needed to get paid and Amazon wasn’t offering its own monetization. With ads only allowed in three categories — streaming radio, streaming music and news-flash briefings — how would that work? One way may be direct payments from Amazon. The company is currently paying…
In 2008, I worked on Boots.com. They wanted a single-page checkout with the trendiest of techniques from that era, including accordions, AJAX and client-side validation. Each step (delivery address, delivery options and credit-card details) had an accordion panel. Each panel was submitted via AJAX. Upon successful submission, the panel collapsed and the next one opened,…
Of the growing set of new themes in the exceptional content at this year’s MarTech San Francisco conference, one stood out in particular: conversational interfaces. Conversational interfaces, or virtual assistants, are growing in popularity and use by marketers. Nick Pandolfi of Google’s Product Partnerships team closed out the Experience Track at MarTech SF 2017 with…
Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertising efficiency. And, if I focus on iterating ads, I can often…
Technology is often surrounded by mystery and myths that keep new users from joining the early adopters. Marketing automation technology is no different. Read this white paper to see five common marketing automation myths busted and learn more about the power marketing automation can bring to your mix, including: attracting, engaging and converting buyers across…
As a front-end developer, for each and every application I work on, I need to decide how to manage the data. The problem can be broken down into the following three subproblems: Fetch data from the back end, store it somewhere locally in the front-end application, retrieve the data from the local store and format…
When was the last time you took some time to reflect? Constantly surrounded by news and notifications to keep up with and in a rush to get things done more efficiently, it’s important that we take a step back from time to time to reflect our actions and opinions. Reflect if you are working the…
Kashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding the option in Merchant Center Tuesday. Google hasn’t made a formal announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs section in Google…
Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations involved in implementing paid media software. If you are considering licensing an enterprise…
