Earlier this month, keeping with the traditions of a welcoming summer, Seattle opened its doors to data junkies, optimization nerds and the search-obsessed in celebration of yet another SMX Advanced. Not speaking this year, I had more flexibility to sit in on some of the many useful presentations. Among the most compelling was a session…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: A winning process yields winning results: Conversion optimization tips from SMX AdvancedJul 3, 2017 by Brendan McGonigle Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion…
What comes to your mind when you hear the word “business”? White collars, cubicle offices, and encrusted habits? Not when you ask the folks at Vexels. Their Business Concept icon set manages to break free from the conceptions that are stuck in our heads and paints a fresh and creative picture instead. One that captures…
Apple’s Worldwide Developer Conference (WWDC) has been running for 34 years, which is 6 years longer than The Simpsons. Like Netflix, Apple likes to drop a whole season at once. When it does, I devote that week and the following weekend to binge-watching as many videos as I can and trying out some of the…
Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time, a wide range of organizations are now running full force on to the web; yet they often fail to consider the possibility of bringing an SEO specialist in-house. Based on conversations…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The value of an in-house SEOJun 30, 2017 by Eugene Feygin Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to…
Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of purposes, and its influence on B2B decision-makers is growing as…
There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of online marketing pioneers who wanted to understand how search engines of the day — think Yahoo, AltaVista, Lycos and…
This week, we’ll explore some rather new concepts: What happens if we apply artificial intelligence to text software, for example? And why would a phone manufacturer want its business model to be stolen by competitors? We’ll also take a look at how we can use the new headless Chrome browser for automated testing and learn…
July is almost here, and that means, well, new wallpapers. It’s been nine years already since we embarked on this mission to welcome the new month with a fresh batch of desktop eye candy, with wallpapers that are a bit more distinctive as the usual crowd. And it wasn’t any different this time around. Bound…
