It’s no secret that TV — and therefore TV advertising — has evolved dramatically in the last 10 years. Consumers are cutting the cord. They’re watching TV online, on their phones or on their laptops, and it no longer happens in isolation. TV has become part of a holistic experience deeply connected to digital activities….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgradeSep 28, 2017 by Alison Lohse The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t…
What do UX designers do on a daily basis? A lot of things! UX professionals need to communicate design ideas and research findings to a range of audiences. They use deliverables (tangible records of work that has occurred) for that purpose. I’ve created a list that contains the most common deliverables produced by UX designers…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: All-new MarTech Today guide: Enterprise Digital Personalization ToolsSep 27, 2017 by Digital Marketing Depot With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers…
In response to the European Commission’s antitrust ruling — and record $2.7 billion fine — against Google for favoring its own content, the search giant is making some changes to the way it handles Google Shopping results in the EU. Starting Wednesday, Comparison Shopping Engines/Services (CSEs) such as Kelkoo, Shopzilla and Twenga will be able…
Twitter’s defining feature — the tweet’s 140-character limit — may soon go the way of Instagram’s square posts and Vine’s, well, everything. Twitter has started a test to double the length of tweets to 280 characters, the company announced on Tuesday. Twitter will use the open-ended test to decide whether to officially change the maximum…
Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday, Facebook and the NFL announced that the sports league would distribute game highlights, recap clips and weekly shows through the social network’s new home for TV-like video, Watch. The two-year deal will have…
People will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has signed a deal with Target to license its visual search technology, Lens, the retail brand announced on Monday. In exchange for a multiyear ad spend commitment, Target will be the…
Are you getting enough people to register and attend your webinars? A webinar is one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your webinar audience. Join ON24…
Summer might be over, but the memories of the places you’ve visited and the people you’ve met remain. No matter if you explored an exotic country, packed your car for a road trip or took out the hiking boots to discover the nature around you — traveling is a great opportunity to discover new places,…
