Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Location data beyond the marketing department: A look at 3 use casesOct 23, 2017 by Eric Aledort As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a…
Sometimes things evolve faster than you think. Something that started as a simple WordPress blog back in September 2006, has evolved into a little Smashing universe — with books, eBooks, conferences, workshops, consultancy, job board and, most recently, 56 fancy cats (upcoming, also known as Smashing Membership). We have a wonderful team making it all…
As designers, we like to think we are solution-based. But whereas we wouldn’t hesitate to call out a museum made inaccessible by a lack of wheelchair ramps, many of us still remain somewhat oblivious to flaws in our user interfaces. Poor visual design, in particular, can be a barrier to a good user experience. Whereas…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Accelerated Mobile Pages (AMP) conquer the competition for shoe retailerOct 20, 2017 by Damian Rollison Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing…
Twin Design / Shutterstock.com Facebook is bringing 3D virtual reality experiences into its 2D News Feed. The social network is testing a way for developers to produce web-based VR experiences that people can interact with through posts in Facebook’s News Feed, a Facebook spokesperson confirmed on Friday. The test uses Facebook’s React VR web development…
Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally pretty easily understood by clients, and it positively impacts user experience and conversion as well as SEO. The challenge, frequently, can be that some elements of improving page speed can require significant input from…
Facebook confirmed earlier this year that it planned to start testing a subscription program for Instant Articles as soon as October. On Thursday, the company said that test will begin “over the next few weeks” and offered details, including how those subscriptions will work and which publishers have signed on to put their articles for…
With the appearance of voice user interfaces, AI and chatbots, what is the future of graphical user interfaces (GUIs)? Don’t worry: Despite some dark predictions, GUIs will stay around for many years to come. Let me share my personal, humble predictions and introduce multi-modal interfaces as a more human way of communication between user and…
A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta testing period. Support for Google campaigns is in the works. AdOptimizer from Data Gran uses artificial intelligence and machine learning to determine and fund the top-performing mix of creatives and targeting parameters among the more…
The UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user experiences and increasing brand safety in digital advertising — addressing key threats to the industry. Facebook and Google — the two biggest digital ad sellers in the world — are among the 23…
