One of the best things about my job is that I sit right near our sales development team — so not only do I know about all the best new bars in the city, but I also hear a lot about the challenges and day-to-day frustrations that plague our sales reps. But sales and marketing…
A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a specific place within the advertisers’ app. The move was an attempt to make Snapchat’s app-install ad format useful for not only getting people to download an app but to…
Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes perverse pride in its jargon, acronyms, neologisms and quirky branding. But bear with me, because I’m going to bring my inner word nerd out to play. Don’t worry — I’ll balance that with a…
On September 30th, 2017, the international WordPress community united for 24 hours to translate the WordPress ecosystem. For the third time, #WPTranslationDay fused an all-day translating marathon with digital and contributor day events designed to promote the value of creating accessible experiences for global users, better known as “localization”. As an open-source community, we should…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The big holiday 2017 e-commerce wrap-up: Adobe, NRF, Salesforce, Amazon point to another record seasonJan 17, 2018 by Amy Gesenhues Adobe reports 2017 holiday e-commerce revenue climbed to $108.2 billion, beating…
Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any other source of shopper information. A spoken query is a direct window into what consumers want at that moment, how they…
In part one of this two-part article, we began building a drum sequencer in Elm. We learned the syntax, how to read and write type-annotations to ensure our functions can interact with one another, and the Elm Architecture, the pattern in which all Elm programs are designed. In this conclusion, we’ll work through large refactors…
The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment. But that’s not the only reason to secure your seat now. In fact, here…
In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities versus stock products. Another challenge is the AdWords help files themselves. As an advertising platform, AdWords is geared more to retailers — when a platform uses common retail products to illustrate keyword strategies, it’s often hard…
(This is a sponsored article.) Before embarking upon the design phase of any project, it’s critical to undertake some research so that the decisions you make are undertaken from an informed position. In this third article of my series for Adobe XD, I’ll be focusing on the importance of undertaking user research. Your job title…
