Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof. Its Audible Offers, for instance, delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program. This week, the Livonia, Michigan-based firm is launching…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Valassis launches Remarketing Activation to follow up web browsing with an email or postcard Feb 23, 2018 by Barry Levine The offering matches cookies or mobile device ID to profiles for…
A common Grid Layout gotcha is when a newcomer to the layout method wonders how to style a grid cell which doesn’t contain any content. In the current Level 1 specification, this isn’t possible since there is no way to target an empty Grid Cell or Grid Area and apply styling. This means that to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Influential launches IBM Watson-powered platform to analyze a brand’s social audience Feb 22, 2018 by Barry Levine That analysis generates an overall marketing strategy about how the brand can best reach…
Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after the company admitted a series of measurement problems in a span of nearly two years and has heard from advertisers that they want more clarity around how…
Since its creation in 2011, D3.js has become the de facto standard for building complex data visualizations on the web. React is also quickly maturing as the library of choice for creating component-based user interfaces. Both React and D3 are two excellent tools designed with goals that sometimes collide. Both take control of user interface…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter takes aggressive steps to curb spam & bot activity by blocking identical actions across multiple accounts Feb 21, 2018 by Amy Gesenhues New policy restrictions will no longer permit simultaneous…
For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices, according…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Forrester report: Here are the biggest myths about blockchains Feb 20, 2018 by Barry Levine The research firm lays out the top ways in which the hype about this technology approach…
(This is a sponsored article.) With the big picture established — mapping user journeys and defining your design’s look and feel — my fifth article in this series of ten articles dives into the details of designing user interface components. UX, IA, UI: All of these abbreviations can be confusing. In reality, as designers, we’ll…
