Regardless of where you live, getting your driver’s license renewed or the address updated on your personal ID card may often be a painful chore. It’s such a frustrating experience that Disney’s Zootopia movie (IMDb) thought it best to represent DMV employees as sloths. Despite popular opinion, however, the California DMV (California Department of Motor…
It is amazing; the horrible job many digital marketers do when reporting their work to clients. This includes both internal and external clients. Just think about how many marketing presentations and reports you’ve seen that simply contain screenshots from Google Analytics, Adobe Analytics, Adwords, Google Console, or reports from a backend ecommerce system. This isn’t…
A familiar name on the martech landscape retires today as NewsCred announces it will rebrand as Welcome. This coincides with launch of Welcome, a solution for work management, strategic campaign planning, collaborative content creation, and real-time performance measurement designed for marketing teams. The rebrand will be complete in Q1 2021. In July this year, Industry…
As developers, it is our job to ensure that when users interact with the forms we set up, the data they send across is in the form we expect. In this article, we will learn how to handle form validation and track the state of forms without the aid of a form library. Next, we…
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Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s…
Amazon has rolled out the ability for eligible advertisers to add their brand logo and customized the headline in Sponsored Display ads. The customized Sponsored Display units can run on product description pages, customer reviews, shopping results pages and under the Featured Offer. The ads render responsively to fit inventory units on the web, mobile…
Immersive experiences, especially those governed by mixed reality (XR), which encompasses both augmented and virtual reality, are quickly gaining new attention among developers and architects interested in reaching users and customers in novel ways. For many years, the lack of adoption of mixed reality experiences came down to hardware — too expensive and unwieldy —…
Finish 2020 strong and head into the New Year primed for search marketing success: Attend SMX online, December 8-9, for actionable tactics to drive awareness, traffic, and ROI. Register by next Saturday, October 17, to lock in Super Early Bird rates and enjoy up to $200 off day-of prices! Here’s what you’ll get: Unbiased content…
With digital transformation disrupting even the most traditional industries, creating an urgent need for technology and data to replace spreadsheets, paper catalogs, and face-to-face meetings, the need for sales and marketing alignment — around that technology and data — had never been more pressing. Based in the mid-west, but with clients around the country, Marge…
