Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. Using PPC to drive calls is a common tactic in any considered purchase category where…
A Strategy Guide To CSS Custom Properties A Strategy Guide To CSS Custom Properties Michael Riethmuller 2018-05-14T13:30:38+02:00 2018-05-14T11:39:59+00:00 CSS Custom Properties (sometimes known as ‘CSS variables’) are now supported in all modern browsers, and people are starting to use them in production. This is great, but they’re different from variables in preprocessors, and I’ve already…
Building Mobile Apps Using React Native And WordPress Building Mobile Apps Using React Native And WordPress Muhammad Muhsin 2018-05-11T15:15:56+02:00 2018-05-12T08:00:26+00:00 As web developers, you might have thought that mobile app development calls for a fresh learning curve with another programming language. Perhaps Java and Swift need to be added to your skill set to hit…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Common mistakes and quick fixes to improve poky page speed May 11, 2018 by Janet Driscoll Miller Contributor Janet Driscoll Miller points out three page load speed issues and provides simple…
Snapchat has started rolling out design changes for iOS devices that it announced during its first quarter earnings report. Snapchat says a majority of iOS users will now have their Snaps and Chats in chronological order again, with friends Stories back on the right side of the app. The app also has added a separate…
The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth May 10, 2018 by Ginny Marvin Mobile grew 36 percent year over year…
Google I/O Developer Roundup: What’s New? Google I/O Developer Roundup: What’s New? Rachel Andrew 2018-05-11T12:30:47+02:00 2018-05-11T10:39:59+00:00 The Google I/O keynote opened with an animation asking us to “Make Good Things Together,” and in this article, I’m going to round up some of the things announced in the Keynote and Developer Keynote, that are of interest…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook reorganizes internal teams, moves existing executives into new leadership roles May 9, 2018 by Amy Gesenhues CEO Mark Zuckerberg has split Facebook’s product and engineering teams into three divisions. Nanigans,…
Yesterday at Google I/O, the company previewed its next Android operating system: Android P. I haven’t downloaded and used it, but the new OS promises to be simpler for users and more sophisticated on the inside, with a healthy dose of AI, of course. Beta access to P is available to owners Google’s Pixel phones,…
