The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to use and determine how they can best identify…
The Holy Grail Of Reusable Components: Custom Elements, Shadow DOM, And NPM The Holy Grail Of Reusable Components: Custom Elements, Shadow DOM, And NPM Oliver Williams 2018-07-16T13:30:58+02:00 2018-07-16T11:42:50+00:00 For even the simplest of components, the cost in human-labour may have been significant. UX teams do usability testing. An array of stakeholders have to sign off…
The role of search is expanding and diversifying at an accelerating pace. In the age of assistance, search is everywhere and embedded within a range of home devices and smartphones. You can search from more places than ever before, through voice, image or text. A report by Brightedge (my company) reveals that 57 percent of…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Improving the customer experience means getting search right Jul 13, 2018 by Jim Yu As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: You’ll love what the MarTech agenda has to offer Jul 12, 2018 by Marketing Land Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity…
As the European Commission (EC) reportedly prepares to slap Google with another multibillion-dollar antitrust fine over its requirements for Android handset makers, a small third-party app store competitor called Aptoide has filed a complaint with the EC, asserting that Google is actively trying to prevent downloads of the company’s product. According to a Bloomberg report:…
Monthly Web Development Update 7/2018: Practical Accessibility, Design Mistakes, And Feature Control Monthly Web Development Update 7/2018: Practical Accessibility, Design Mistakes, And Feature Control Anselm Hannemann 2018-07-13T14:20:17+02:00 2018-07-13T12:33:42+00:00 The web continues to amaze me. With all its variety and different changes to the platform, it’s hard to see a straight pattern — if there even…
How To Create A Flat Vector Illustration In Affinity Designer How To Create A Flat Vector Illustration In Affinity Designer Isabel Aracama 2018-07-11T20:00:02+02:00 2018-07-12T11:08:58+00:00 (This is a sponsored post.) If you are in the design world, chances are that you’ve already heard about Affinity Designer, a vector graphics editor for Apple’s macOS and Microsoft Windows….
Because I am a huge fan of video advertising, I have a hard time understanding why video marketing is so underutilized by many companies. I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came away with a lot of information that will change that. Hopefully, after reading this, you’ll…
As part of Twitter’s ongoing mission to improve the health of the platform, the company says it is removing locked accounts from follower counts globally this week. Twitter’s current policy is to lock an account any time it detects unusual behavior — such as tweeting a large volume of unsolicited replies or mentions, sharing misleading…
