Attribution platform Kochava is out with its first ranking of the top 20 mobile ad networks, The Traffic Index, which it intends to make available quarterly. [Free; registration required.] In order, its top 20 networks are: Pinterest CrossInstall Pinsight LifeStreet Liftoff StartApp Moloco Leadbolt Unity Ads Manage AppLike Bing Ads Pandora Vungle Chartboost ironSource Fiksu…
Headless WordPress: The Ups And Downs Of Creating A Decoupled WordPress Headless WordPress: The Ups And Downs Of Creating A Decoupled WordPress Denis Žoljom 2018-10-26T13:45:46+02:00 2018-10-26T11:53:47+00:00 WordPress came a long way from its start as a simple blog writing tool. A long 15 years later it became the number one CMS choice for developers and…
Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are struggling to develop enough content to fuel effective personalization campaigns. According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer relationships….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The secret formula for determining a marketing budget Oct 24, 2018 by Digital Marketing Depot Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being…
Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it says can “significantly” reduce the traffic overload for Demand Side Platforms (DSPs) and result in better pricing matches for publishers. What this means. For the past year or so, the San Francisco-based firm has been…
Video Playback On The Web: The Current State Of Video (Part 1) Video Playback On The Web: The Current State Of Video (Part 1) Doug Sillars 2018-10-24T13:30:24+02:00 2018-10-24T12:46:01+00:00 Usage of video on the web is increasing as devices and networks become faster and more capable of handling video content. Research shows that sites with video…
According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy model that the U.S. should emulate. This is according to an early look at prepared remarks that Cook will deliver at a conference of international data protection regulators being held Brussels, Belgium. Other…
Marketers using Oracle will now be able to get a more unified view of their customers, with the launch of what an Oracle executive calls “the next generation of customer data platforms.” Oracle Marketing Cloud VP Shashi Seth described the new CX Unity this way and as a “CDP-plus,” because it offers a unified data…
Splicing HTML’s DNA With CSS Attribute Selectors Splicing HTML’s DNA With CSS Attribute Selectors John Rhea 2018-10-23T14:00:11+02:00 2018-10-23T12:09:02+00:00 For most of my career, attribute selectors have been more magic than science. I’d stare, gobsmacked, at the CSS for outputting a link in a print style sheet, understanding nothing. I’d dutifully copy, and paste it into…
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as close to it as it gets. Social listening gives you access to what people are saying…
