Market research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of industry-wide mergers and acquisitions of social platforms. Deal terms were not made public. Synthesio’s platform, featured as a Leader in the most recent Forrester Wave report on that sector, allows brands to monitor what is…
Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye Chapman, learning and development manager at digital engagement platform Comm100. As a conversational format sometimes assisted by AI, chatbots provide a different opportunity for marketers than, say, the structure and presentation of…
Colorful Inspiration For Gray Days (November 2018 Wallpapers) Colorful Inspiration For Gray Days (November 2018 Wallpapers) Cosima Mielke 2018-10-31T10:38:11+01:00 2018-10-31T09:53:16+00:00 How about some colorful inspiration for those gray and misty November days? We might have something for you. Just like every month since more than nine years already, artists and designers from across the globe…
The CSS Working Group At TPAC: What’s New In CSS? The CSS Working Group At TPAC: What’s New In CSS? Rachel Andrew 2018-10-26T22:30:30+02:00 2018-10-30T11:31:57+00:00 Last week, I attended W3C TPAC as well as the CSS Working Group meeting there. Various changes were made to specifications, and discussions had which I feel are of interest to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 ways to make your holiday advertising campaigns more profitable Oct 29, 2018 by Jacob Baadsgaard It’s time to start thinking about a holiday advertising strategy to reach the right customer…
Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking strategy makes it easier for your pages to be indexed and to rank, as…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon advertisers are in the market for campaign automation tools Oct 26, 2018 by Barry Levine Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so…
In the early 1990s, database-focused marketing transformed into what we now know as customer relationship management (CRM). Over the years, the ways in which salespeople deal with customers and potential customers have changed, and the CRM has incorporated many of those changes. The rise of social media and the importance of mobile, for instance, has…
Video Playback On The Web: Video Delivery Best Practices (Part 2) Video Playback On The Web: Video Delivery Best Practices (Part 2) Doug Sillars 2018-10-25T14:40:24+02:00 2018-10-26T11:53:47+00:00 In my previous post, I examined video trends on the web today, using data from the HTTP Archive. I found that many websites serve the same video content on…
Twitter posted significant increases in earnings Thursday, reporting net income of $789 million for the third quarter, beating expectations and marking a record four quarters of increasing profits. The company’s total Q3 revenue hit $758 million, an increase of 29 percent over the same period last year and a great deal more than the $702.6…
