A screenshot from LivePerson’s Maven bot platform. Conversational commerce provider LivePerson is out with a new platform that counts on customer service agents working with AI to create and orchestrate chatbots. “We now know,” founder and CEO Robert LoCascio said, “that people in contact centers, who converse with consumers everyday, are the best conversational designers…
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar things, with differences that matter? Algorithms flag them as duplicates, though humans…
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Grammarly tops YouTube’s TrueView for Action 2018 leaderboard Dec 7, 2018 by Amy Gesenhues The ranking algorithm factored total reach, clicks and engagement for the direct response ads. Facebook missteps highlight…
An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cross-channel marketing. Adelphic, a demand-side platform (DSP) acquired last year by…
Elements To Ditch Or Repurpose On Mobile Elements To Ditch Or Repurpose On Mobile Suzanne Scacca 2018-12-06T14:00:02+01:00 2018-12-07T10:36:51+00:00 With the end of the year quickly approaching, everyone is chiming in with predictions for 2019 web design trends. For the most part, I think these predictions look quite similar to the ones made for 2018 —…
A San Francisco-based startup is launching a new platform on Thursday that marries the contextual targeting of mobile to digital-out-of-home (DOOH) signs. ‘Situationally aware’ outdoor mobile signs. Firefly has installed digital signs atop hundreds of taxis and other rent-on-demand vehicles like Lyft or Uber during its months-long beta phase in Los Angeles and San Francisco….
What Can Be Learned From The Gutenberg Accessibility Situation? What Can Be Learned From The Gutenberg Accessibility Situation? Andy Bell 2018-12-07T11:30:08+01:00 2018-12-07T10:36:51+00:00 So far, Gutenberg has had a very mixed reception from the WordPress community and that reception has become increasingly negative since a hard deadline was set for the 5.0 release, even though many…
A close friend in online marketing approached me for advice because their son had been arrested for possession of marijuana and mugshots had begun ranking for his name in search engines. When arrest photos like this appear online, they can be fixed relatively easily, as online reputation management issues go. Read on, and I’ll explain….
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google now allows its Chrome browser to remove all ads from ‘abusive’ sites Dec 5, 2018 by Barry Levine Announced last month, the capabilities of the now-released Version 71 could become…
