4 Lessons Web App Designers Can Learn From Google 4 Lessons Web App Designers Can Learn From Google Suzanne Scacca 2020-08-12T10:30:00+00:00 2020-08-12T12:35:03+00:00 Whenever I’m curious about what more we could be doing to improve our users’ experiences, the first place I look to is Google. More specifically, I go to the Google Developers site or…
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Smashing Podcast Episode 22 With Chris Coyier: What Is Serverless? Smashing Podcast Episode 22 With Chris Coyier: What Is Serverless? Drew McLellan 2020-08-11T05:00:00+00:00 2020-08-11T12:34:36+00:00 Today, we’re talking about Serverless architectures. What does that mean, and how does it differ from how we might build sites currently? I spoke to Chris Coyier to find out. Show…
How To Configure Application Color Schemes With CSS Custom Properties How To Configure Application Color Schemes With CSS Custom Properties Artur Basak 2020-08-11T10:00:00+00:00 2020-08-11T12:34:36+00:00 Variables are a basic tool that help organize colors on a project. For a long time, front-end engineers used preprocessor variables to configure colors on a project. But now, many developers…
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Better Error Handling In NodeJS With Error Classes Better Error Handling In NodeJS With Error Classes Kelvin Omereshone 2020-08-10T10:00:00+00:00 2020-08-10T12:07:39+00:00 Error handling is one of those parts of software development that don’t quite get the amount of attention it really deserves. However, building robust applications requires dealing with errors properly. You can get by in…
A lot has been written about the impact of the COVID-19 pandemic on the world of advertising. Budgets were decimated and marketers scrambled to find other ways to do more with less. One of the less talked about themes, however, has been how the pandemic served as a major blow to linear TV consumption and…
As we near the six-month milestone in the new world of the digital customer experience, one often overlooked segment is now more relevant than ever—visual commerce. But what is visual commerce? 3-D images? Video sales calls? Visual commerce is much more than just these tactics, which proactive marketing departments are getting to know as they…
Time on page is a familiar metric for content success, although it’s obvious that a page can be left open with no engagement happening. inPowered, the AI-driven content marketing, has proposed a minimum 15 seconds of engagement as optimal, and is reporting positive business outcomes. Post CPC/CPM metrics. The intention is to get away from…
“Every function in the front-office has to move faster than they ever have before,” said Rob Tarkoff, EVP of Oracle CX Cloud and Oracle Data Cloud. Marketers are trying to do more with less even though the imperative nature to be customer-centric becomes ever stronger. Tarkoff was delivering the keynote at the virtual Oracle Cloud…
