Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories like baby products, laundry products and household cleaners — where females make up…
Understanding API-Based Platforms: A Guide For Product Managers Understanding API-Based Platforms: A Guide For Product Managers Michał Sędzielewski 2019-01-29T13:00:57+01:00 2019-01-29T11:53:08+00:00 To build a digital product today is to integrate the myriad of various back-office systems with customer touchpoints and devices. The cost of engaging a software team to connect them in a single working solution…
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the data silos that keep us from understanding our customers. We’re going to improve our messaging relevance. We’re going to target customers more accurately on their preferred channels Sound familiar? What if…
How To Sound Like A Cloud Expert How To Sound Like A Cloud Expert Zack Grossbart & Eduardo Abe 2019-01-28T12:00:47+01:00 2019-01-28T11:15:15+00:00 Your code is written and the design looks great. The new project is almost ready to go when the client asks, “Should this run in the cloud?” You break out in a cold sweat….
In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and since machine learning can find patterns in all that data, the idea is that MTA can determine the incremental impact of each ad, keyword phrase, video or downloaded white paper that led…
Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search optimization tactics, but the vetting and selection process can be overwhelming. A new report from MarTech Today Research looks at 18 enterprise SEO platforms, selected…
Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all powered by Datorama. They mark the first new Datorama solutions since Salesforce acquired the marketing intelligence and analytics platform in July 2018. Datorama is now part of Salesforce Marketing Cloud. The Datorama Marketing Cloud connectors. Marketers will…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce Marketing Cloud launches new analytics tools powered by Datorama Jan 24, 2019 by Amy Gesenhues Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered…
How Web Designers Can Contribute To Mobile-First Marketing How Web Designers Can Contribute To Mobile-First Marketing Suzanne Scacca 2019-01-24T22:30:22+01:00 2019-01-25T11:56:24+00:00 I recently wrote about why we should be working on retiring unnecessary design elements instead of adding more stuff to websites in this mobile-first world. And it got me thinking: What about marketing? Is there…
Designing Emotional Interfaces Of The Future Designing Emotional Interfaces Of The Future Gleb Kuznetsov 2019-01-23T13:00:12+01:00 2019-01-24T12:32:19+00:00 Emotions play a vital role in our decision-making process. One second of emotion can change the whole reality for people engaging with a product. Humans are an emotionally driven species; we choose certain products not because of what makes…
