What goes into a successful local marketing campaign? Best practices that have emerged focus on these five campaign elements: Listing management. Local SEO. Local landing pages. Reputation management. Paid search and social media. Industry experts agree that accurate, up-to-date business location data is the lynchpin for all local marketing initiatives. Enterprises must first assess the…
Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called,…
Community Resources, Weekly Newsletter, And Boosting Skills Online Community Resources, Weekly Newsletter, And Boosting Skills Online Iris Lješnjanin 2020-08-14T13:00:00+00:00 2020-08-14T16:05:34+00:00 Improvement is a matter of steady, ongoing iteration. If you’ve been around for a good while, you’ll know that Smashing has been through a good number of changes in the past: a new design, a…
As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on diversity, inclusion, and equal pay. In Fluency, MSL has an AI-driven…
A Smashing Guide To The World Of Search Engine Optimization A Smashing Guide To The World Of Search Engine Optimization Frederick O’Brien 2020-08-14T09:00:00+00:00 2020-08-14T12:34:10+00:00 Search engine optimization is essential to most websites. The industry is worth more than $70 billion a year, and it’s only going to grow. It has specialists, sub-specialists, thought leaders, dedicated…
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Accessibility In Chrome DevTools Accessibility In Chrome DevTools Umar Hansa 2020-08-13T07:00:00+00:00 2020-08-13T12:34:22+00:00 I spend a lot of time in DevTools, and in doing so, I’ve come to learn about some of the more ‘hidden’ features in DevTools and would love to share some of them with you in this article — specifically around accessibility. This…
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Of all the digital transformations that have occurred in sales in the first two decades of the 21st century, the one purchasing experience with roots still deep in the 20th century is the car-buying process. Then COVID hit. Operations went from finance, sales and service transactions handled in person, to layoffs and streamlined processes. While…
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