For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group announced Sunday at its annual leadership meeting. Jesse Horwitz, co-founder and co-CEO of contact lens subscription company Hubble, is the first representative of a brand to be elected to the board. Up to…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB names direct-to-consumer brand to board seat for first time Feb 11, 2019 by Robin Kurzer The trade group also unveiled research on direct-to-consumer brands’ impact on marketing, advertising and consumer…
Webhosting Compared: Testing The Uptime Of 32 Hosts In 2018 Webhosting Compared: Testing The Uptime Of 32 Hosts In 2018 John Stevens 2019-02-12T12:00:22+01:00 2019-02-12T12:26:50+00:00 (This is a sponsored article.) Many surveys have indicated that uptime is number one factor when choosing a web host and although most, if not all, web hosting services “promise” 99.99%…
A/B Testing For Mobile-First Experiences A/B Testing For Mobile-First Experiences Suzanne Scacca 2019-02-11T12:00:26+01:00 2019-02-11T12:04:15+00:00 Your client’s website is done. They’re thrilled with it. You and your team are satisfied with the results. And visitor reception looks good so far. While I recognize that a lot of research, experimentation, analysis and review went into the creation…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation Feb 8, 2019 by Robin Kurzer DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions. Facebook Page owners will soon…
Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers expect the increased bandwidth will benefit augmented reality experiences and 80 percent expect greater use of artificial intelligence. That’s the picture from a new survey about 5G from Verizon Media, “The 5G…
How People Make Decisions How People Make Decisions Susan Weinschenk 2019-02-07T13:30:37+01:00 2019-02-08T12:33:17+00:00 (This article is sponsored by Adobe.) Kelly’s in charge of choosing IT cloud services at her company. She has signed the company up for a chatbot service, and has had the “Pro” level service (not the “Free” or “Standard”) for two years. It’s…
With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe you’re unhappy with your experience using a legacy marketing automation product. Maybe your martech stack keeps getting bigger and more expensive… and your results aren’t keeping pace. In this webinar, Mautic…
FBB Blog: Introducing New Messaging and Group Features for Businesses Posted by Facebook Business on Wednesday, February 6, 2019 Facebook announced on Thursday that Page owners will soon be able to receive and respond to Instagram Direct messages via their Facebook Page inbox. Why you should care The update will be a major time-saver for…
New JavaScript Features That Will Change How You Write Regex New JavaScript Features That Will Change How You Write Regex Faraz Kelhini 2019-02-08T13:00:32+01:00 2019-02-08T12:33:17+00:00 There’s a good reason the majority of programming languages support regular expressions: they are extremely powerful tools for manipulating text. Text processing tasks that require dozens of lines of code can…
