Searching for new ways to inspire, unite, and train your team? Send them to Search Engine Land’s SMX® Advanced, June 3-5 in Seattle. For over a decade, search marketers have flocked to SMX Advanced for the most elite SEO and SEM tactics and invaluable community networking. Teams that attend reap tremendous benefits you just can’t…
Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free, registration required], the first such report from social listening platform Talkwalker, queried more than 800 marketing, PR and other digital professionals worldwide through an online form. It showed influencer marketing has a growing fan…
Including Animation In Your Design System Including Animation In Your Design System Val Head 2019-02-21T13:00:24+01:00 2019-02-21T12:24:50+00:00 (This article is sponsored by Adobe.) Design systems come in all shapes and sizes, but as Sparkbox’s design system survey noted, not all of them include guidelines for animation. Sure, some teams may have decided that motion wasn’t something…
From Singular Marketing intelligence platform Singular has added a new capability to its platform that is designed to determine a complete return-on-investment (ROI) by combining cross-channel attribution with cross-channel marketing spend. Since its founding in 2014, the San Francisco-based company has offered attribution and ROI, but in device-specific silos, beginning with its origins in mobile….
A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle. The DrainerBot code appears to have been distributed via an infected SDK, which was integrated into hundreds of popular Android apps and games. Android operating systems have shown vulnerability to the actions of…
Styling An Angular Application With Bootstrap Styling An Angular Application With Bootstrap Ahmed Bouchefra 2019-02-18T13:00:19+01:00 2019-02-19T12:20:32+00:00 In case you’ve already tried building a web application with Angular 7, it’s time to kick it up a notch. Let’s see how we can integrate Bootstrap CSS styles and JavaScript files with an Angular project generated using the…
How A Screen Reader User Accesses The Web: A Smashing Video How A Screen Reader User Accesses The Web: A Smashing Video Bruce Lawson 2019-02-18T14:00:32+01:00 2019-02-19T12:20:32+00:00 Two weeks ago, I had the pleasure of hosting a Smashing TV webinar with Léonie Watson on how a screen reader user accesses the web. In the talk, Léonie…
A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice tech startup PullString. The report by online news publication Axios did not specify deal terms, although it did indicate the price was about $30 million, plus about $10 million in potential earnouts by PullString executives….
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it’s not just your brand communications that need to be more relevant: consumers are also…
The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and handle the segmentation that will enable better, more efficiently targeted marketing. Learn to integrate data from all sources, segment a buyer profile, create optimal buyer models, and much more….
