Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger. The company said Tuesday that it will also launch a tool for users to search and view all…
How To Build An Endless Runner Game In Virtual Reality (Part 3) How To Build An Endless Runner Game In Virtual Reality (Part 3) Alvin Wan 2019-03-20T13:00:35+01:00 2019-03-20T12:35:42+00:00 And so our journey continues. In this final part of my series on how to build an endless runner VR game, I’ll show you how you can…
Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, it has a good chance of being shared widely across the internet. Journalists hold the power of the press, but getting their attention is more competitive than ever, with a nearly 5:1 ratio of…
Digital outdoor advertising has increased 35 percent since 2010 according to PricewaterhouseCoopers, and is projected to overtake traditional outdoor ad spending by 2020. Perhaps even more surprising is that outdoor advertising was the only traditional media category to show growth last year, hitting an estimated $33.5 billion in revenue according to a global NAR forecast….
Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday. Why you should care The company says the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data. The algorithm analyzes bids hourly to make…
I Used The Web For A Day On Internet Explorer 8 I Used The Web For A Day On Internet Explorer 8 Chris Ashton 2019-03-19T12:00:08+01:00 2019-03-19T12:35:34+00:00 This article is part of a series in which I attempt to use the web under various constraints, representing a given demographic of user. I hope to raise the…
A Detailed Comparison Between WordPress And October CMS A Detailed Comparison Between WordPress And October CMS Leonardo Losoviz 2019-03-18T12:00:28+01:00 2019-03-18T12:35:08+00:00 Three months ago, WordPress finally released React-powered Gutenberg to power its default content editing experience, triggering many people who are not happy with this change to look for alternatives. Some folks decided to fork and…
Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers coming back. The bigger the brand gets, the more it runs the risk of creating distance – oft-times literal distance – from the customer. Achieving scale is hard and means putting systems in place that can…
For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing — with a bit of blockchain sprinkled in for good measure. Buzzwords aside, the barriers to incorporating analytics into your life aren’t as high as analytics behemoths may…
Ask a digital marketer what their biggest challenges are tied to marketing technology, and it may change given the time of day (or your last conference call). But we’re asking you to help us compile the mother of all lists. The survey below should take just a few minutes. Just list the big challenges you…
