It’s no secret to paid search marketers that COVID-19 has hugely impacted performance and advertisers’ ability to spend on paid search marketing in ways varied across industries and business situations. There have been plenty of articles written on some of these shifts. Here I’d like to talk about the 2020 trends affecting paid search marketers…
The post ML 20200824 appeared first on Marketing Land. From our sponsors: ML 20200824
COVID-19 may be keeping you from in-person conferences, but you can still stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies. Join thousands of senior-level marketers online, this October 6-8, at MarTech (for free)! This exclusive virtual experience is designed to connect you directly with leading…
The post ML 20200821 appeared first on Marketing Land. From our sponsors: ML 20200821
If you’re a marketing team that’s been caught up in a process that’s preventing you from getting work out the door quickly, you may have a flow problem. A flow problem is when your company’s internal processes are causing a traffic jam and a lot of marketing work gets started, but somewhere along the line…
In the first part of this feature, we talked about how the blocking of third-party cookies by Chrome, following in the footsteps of Safari and Mozilla Firefox, could be disruptive to addressable media – that is, to the possibility of targeting and re-targeting users with relevant ads, responsive to intent signals generated by browsing behavior….
With your neighborhood banking branch essentially turning into another app on your mobile phone, most banking functions have been transformed and simplified by the transition to digital, which was already well underway by the time COVID hit. What has been the level of investment in or commitment to digital in the financial sector? It depends…
The post ML 20200817 appeared first on Marketing Land. From our sponsors: ML 20200817
Mastering Props And PropTypes In React Mastering Props And PropTypes In React Adeneye David Abiodun 2020-08-17T10:30:00+00:00 2020-08-17T16:04:27+00:00 Do props and PropTypes confuse you? You’re not alone. I’m going to guide you through everything about props and PropTypes. They can make your life significantly easier when developing React apps. This tutorial will introduce you to the…
This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens next?” While signs point to a slow recovery of jobs and purchasing in Q4, there is also a chance the U.S. will see…
