Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of revenue from repeat customers. At the same time, the team recognizes it can better coordinate its strategy on other channels….
If you’re reading this, chances are that your agency is already using or considering a marketing automation platform to help your clients grow their funnels of customers or prospects and win more business. Despite using it for clients, however, many agencies are still not using marketing automation internally to support their own business development strategies….
Privacy UX: Better Notifications And Permission Requests Privacy UX: Better Notifications And Permission Requests Vitaly Friedman 2019-04-18T17:00:49+02:00 2019-04-19T12:36:00+00:00 Part 1: Privacy Concerns And Privacy In Web Forms Part 2: Better Cookie Consent Experiences Part 3: Better Notifications UX And Permission Requests Part 4: Privacy-Aware Design Framework Imagine you are late for one of those meetings…
Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at target accounts. Questions were submitted by attendees around intent, KPIs and the journey of the buying committee and Isaacson took the time to share some insights with us. How do you use AI – along…
Sketch vs Figma, Adobe XD, And Other UI Design Applications Sketch vs Figma, Adobe XD, And Other UI Design Applications Ashish Bogawat 2019-04-19T11:00:16+02:00 2019-04-19T12:36:00+00:00 For a while now, Sketch has been the application of choice for many UX and UI designers. However, we have lately seen many new contenders for Sketch’s position #1 as a…
Meg Goldthwaite, Chief Marketing Officer at National Public Radio, took the stage at MarTech in San Jose on April 4 and offered a lively exposition of NPR’s approach to content programming in an era where sound-oriented media are increasingly consumed through voice-enabled devices such as Alexa, Google Home and smartphones equipped with voice assistants like…
The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard for online publishers and marketers. Ahead of this deadline, however, competing groups are lobbying for changes in its terms. AB 1760 looks more like GDPR. A recently proposed amendment in the…
On Wednesday, Netflix exceeded expectations with its Q1 earnings report. However, investors were met with disappointment following the company’s weak guidance for next quarter. Netflix revenues were $4.52 billion compared with consensus expectations of $4.50 billion – a 22 percent increase year over year. The company also attracted a record 9.6 million new subscribers worldwide,…
The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes The User’s Perspective: Using Story Structure To Stand In Your User’s Shoes John Rhea 2019-04-16T16:00:16+02:00 2019-04-17T12:35:37+00:00 Every user interaction with your website is part of a story. The user—the hero—finds themselves on a journey through your website on the way to their goal….
Airstream might just have the most iconic and recognizable campers around. So when it came to visualizing their marketing technology stacks, the company didn’t stray far from the campgrounds. The company partnered with marketing agency Element Three to develop a slide that ultimately earned them one of five Stackie Awards at MarTech earlier this month…
