We’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in streaks. Sometimes players are in such a “zone” that he or she seemingly can’t miss a shot. Baseball players also tend to hit home runs in bunches. Throughout my career and…
Facebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the process of sunsetting 10-second video view optimization beginning this month. Starting July 31, Facebook will pause campaigns still set to use the 10-second video view optimization. Why we should care The ThruPlay video option,…
Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. For now, the streaming service is experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever’s Axe and Spotify…
A Practical Guide To SVG And Design Tools A Practical Guide To SVG And Design Tools Mikołaj Dobrucki 2019-05-03T14:00:59+02:00 2019-05-03T12:34:43+00:00 A good understanding of SVG is a rare skill. Surprisingly often, SVG is treated as just another image format. We use SVG because of its scalability and smaller file size, but in reality, SVG is…
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely grant third parties access to first-party data, share sensitive information and manage regulatory compliance without the threat of exposure to security risks. Why we should care The experience economy is rapidly expanding as more…
It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening is anything but typical as instead of a few homeless guys sleeping on benches and fellow dog walkers, I encounter hundreds of people of all ages walking through…
Designing For The Future With Voice Prototypes Designing For The Future With Voice Prototypes Nick Babich 2019-05-02T12:30:16+02:00 2019-05-02T12:34:57+00:00 (This article is kindly sponsored by Adobe.) Voice-enabled interfaces are challenging the long dominance of graphical user interfaces and are quickly becoming a common part of our daily lives. According to a survey run by Adobe, 76…
The Wonders Of May (2019 Wallpapers Edition) The Wonders Of May (2019 Wallpapers Edition) Cosima Mielke 2019-04-30T14:50:31+02:00 2019-05-01T12:35:27+00:00 We always try our best to challenge your creativity and get you out of your comfort zone. A great occasion to do so is our monthly wallpapers challenge which has been going on for nine years already….
My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how to make that happen even while you’re dealing with the realities of business life. This recurring conversation centered on one key point: Service is something we marketers have to have…
Today at Facebook’s F8 developer conference, CEO Mark Zuckerberg made a series of announcements tied to the company’s future vision of more privacy channels for users. He also announced a significant redesign of the Facebook site and app. WhatsApp Product Catalog. As part of a broader discussion of private messaging, Zuckerberg introduced the WhatsApp Business…
